When horse racingâ€™s elite, Hollywood glitterati and members of high society descend on Churchill Downs May 4 and 5 to watch the 140th running of the Kentucky Derby, many will be wearing designer attire that has been cleaned and readied by Nu-Yale Cleaners, Louisville, Kentuckyâ€™s only certified couture-level dry cleaner and affiliate of Americaâ€™s Best Cleaners (ABC).
Brandon Maloney, Nu-Yale Cleanersâ€™ marketing manager, says that the Kentucky Derby, held annually the first Saturday in May, and the Kentucky Derby Festival held in the two weeks leading up to the race, are the busiest times of the year for the dry cleaner.Â This year is no different.Â â€œVolume is up 25 percent over the same week last year,â€ Maloney said.
â€œThis time of year, we see lots of formal gowns and pieces with embellishmentsâ€ he said.
Maloney points out that Nu-Yale is uniquely positioned to care for the designer apparel favored by the attendees of the Derby through the companyâ€™s affiliation with ABC, the leading independent certification organization for the dry cleaning industry. As a group that is dedicated to the continued excellence of the dry cleaning industry, ABC keeps its affiliates educated about cutting-edge technologies and developments that further increase their marketing edge.
Through its affiliation with ABC, Nu-Yale Cleaners is recommended by top designers such as Escada, Bogner, Ike Behar, Jhane Barnes, Brioni, St. John and Swarovski. Factory tours and designer workshops gives ABC affiliates intimate knowledge about the construction and care of these designer garments that is unmatched by other cleaners in the Louisville area.
â€œNu-Yale is the only local cleaners offering a Couture Care Service,â€ Maloney said. â€œWe have in-house specialists with the skill and knowledge to handle high-end brands and fashions.â€
These designer items are inspected, pressed and finished by hand, Maloney said, and the items are kept separate from the rest of the garments for special attention, like premium-level packaging that uses cherry wood hangers.
Prepping outfits for the Derby brings in some famous clients, Maloney said.
â€œEvery year, we get a number of garments from Hollywood producers and actors who have homes in the Louisville area,â€ Maloney said. â€œThey often have guests in for the Derby, and they trust us enough to recommend Nu-Yale to their guests. They know weâ€™ll have all their items clean and ready for all the Derby events.â€
For more information on Americaâ€™s Best Cleaners, visit online at www.americasbestcleaners.com.
About Nu-Yale Cleaners:
Nu-Yale Cleaners is a large diversified garment cleaning and textile restoration company with 12 locations and free pick up/delivery, Nu-Yale is the only cleaners in Kentuckiana selected as one of Americaâ€™s Best Cleaners. Nu-Yale Cleaners is one of the few cleaners that have the skills and capabilities in-house to clean special items like wedding gowns, leather, suede, shoe repair, alterations, drapes, etc. Nu-Yaleâ€™s CRDN division owns a franchise territory covering a 200-mile radius from Southern Indiana to Evansville, most of Kentucky and greater Cincinnati, Ohio. The CRDN division provides garment cleaning and restoration services to customers with smoke, fire and water damages primarily in the home. Nu-Yale also does large garment manufacturer pre wash/re-work for brands such as Guess, Carhartt, Ann Taylor and GILT.
Brandon Maloney, Nu-Yale Cleaners
6300 E. Hwy 62, Jeffersonville, IN Â 47130