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Creative Alliance Announcement

21c Museum Hotel played host to the exciting announcement, on Oct. 29, that prestigious Louisville advertising agency, Creative Alliance, has changed its name to Scoppechio, after its founder, Debbie Scoppechio. Scoppechio founded the agency in 1987, and it’s now the largest advertising firm in Kentucky, with annual billings of about $200 million. CEO Jerry Preyss also announced a new company slogan, “Rise Above,” as well as a $10,000 scholarship for a female business student at UofL entering her first year in the university’s MBA program.

Photos by BILL WINE | Contributing Photographer

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