Business Briefs

Louisville Collegiate School Names Robert P. Macrae, Ed.D., New Head Of School

Louisville Collegiate School has announced the appointment of Robert P. Macrae, Ed.D. as next head of school effective July 1, 2019. Dr. Macrae will be Collegiate’s 15th head of school. He succeeds interim Head of School Geoff Campbell. Campbell, former associate head of school, was appointed to serve as interim for the 2018-2019 school year following the departure of Dr. James Calleroz White, head of school from 2013 to June 2018.

Robert P. Macrae, Ed.D.

Dr. Macrae brings more than 30 years of experience in independent school leadership to Collegiate, including 14 years of experience in head of school positions at Cincinnati Country Day School and New Canaan Country School.

“Lynn and I are absolutely thrilled to be joining the Louisville Collegiate School community,” said Macrae. “It is a tremendous honor to be invited to serve as head of school. I was impressed with the close-knit community I met while visiting. The students are strong advocates for Collegiate and are incredibly welcoming. The teachers are creative, hard-working and develop lasting relationships with the students. The parents have a great partnership with the school, which creates an ideal environment for students to learn and grow. There is so much good work to be done at Collegiate and I can’t wait to get started.”

A lifelong educator, Dr. Macrae earned his bachelor of arts in economics and mathematics/computer science from Wesleyan University and a master of arts in educational administration from Teachers College – Columbia University. 

Dr. Macrae’s appointment comes after an extensive 11-month search, directed by a parent-led search committee and the school’s search partner, Diversified Search. The committee sought the input of students, parents, faculty, administrators and alumni in selecting the candidate.

Louisville Collegiate School is a JK-12, co-ed independent day school located in the historic Highlands neighborhood of Louisville, Kentucky. For more information, visit loucol.com.

Hilliard Lyons Ends Fiscal Year 2018 With Record-Setting Growth

Hilliard Lyons is celebrating record-setting growth this month after the close of its fiscal year on Sept. 30. As of that date, the regional wealth advisory firm based in Louisville reports $51 billion in total assets, up six percent from fiscal year 2017. That number includes $10 billion in advisory assets – up 22 percent year over year – and $10.8 billion in Hilliard Lyons Trust Company assets, a 15 percent increase from fiscal 2017.

“This past fiscal year has been very gratifying for Hilliard Lyons,” said Jim Allen, CEO of Hilliard Lyons.  “Of course, we benefited from a rising market. But we would not be where we are without the hard work of our wealth advisors, their client service associates and the home office staff that supports them. We are also grateful for the many thousands of clients who entrust us with helping to realize their financial vision.”

In addition to record asset growth, Hilliard Lyons saw significant growth in recruiting in fiscal 2018. During the 12 months ended Sept. 30, Hilliard Lyons added 27 new wealth advisors, bringing the total of wealth advisors across the firm’s 12-state footprint to 383. Three-fourths of that activity was in the last six months of the fiscal year when 20 new advisors joined Hilliard Lyons’ roster.

Allen attributes this successful recruiting year to decisions designed to foster loyalty among advisors, including joining the Broker Protocol, an industry agreement in place since 2004 that prevents employers from taking legal action against wealth advisors who take their book of business with them to a new firm. In addition, a new management structure introduced in fiscal 2018 includes the promotion of Randy Morris, SVP, to the position of director of wealth advisor recruiting and a network of regional directors charged directly with encouraging growth at the branches within their regions.

“One thing all of our wealth advisors have in common – whether they are new recruits or seasoned industry veterans – is the desire to produce the best possible results for clients,” said Allen. “Giving our wealth advisors the support they need to best serve their clients makes Hilliard Lyons a destination of choice for advisors seeking the flexibility that a regional firm can offer.”

Hilliard Lyons also opened three new branches this year – in Akron, Ohio, and Cranberry Township and Washington, Pennsylvania (both near Pittsburgh) – with client assets of over $600 million. In addition, both the Nashville, Tennessee, and Asheville, North Carolina, branches expanded significantly. Both expansions made it necessary to move those branches to larger quarters. Asheville’s expansion included the onboarding of two wealth advisor teams managing approximately $390 million in client assets. The Nashville expansion included the lift-out of six advisors and seven investment bankers and analysts from Avondale Partners, LLC.

Baptist Health achieves goal with ‘Most Wired’ recognition

Baptist Health has achieved a long-held goal with its recognition as one of the nation’s “Most Wired” hospital systems, according to the College of Healthcare Information Management Executives (CHIME) Healthcare’s Most Wired survey.

The award announcement will appear in the November issue of Hospitals & Health Networks magazine. Only 254 hospital systems earned the recognition this year, including two in Kentucky and five in Indiana.

This is the third year that the eight-hospital system has been honored for its use of technology to improve communication with and service to patients – from scheduling appointments to sending secure messages to patients about their results and protecting against threats such as ransomware.

“I am thrilled for this recognition for Baptist Health because of the testament it gives to the commitment, teamwork and dedication of all involved to adopt new technology ever mindful of our purpose of taking excellent care of our patients,” said Tricia Julian, Baptist Health’s chief information officer.

In October 2015, Baptist Health began rolling out its electronic health records system to its physician offices and hospitals. Baptist Health worked with Epic Systems, used by some of the nation’s largest health systems for electronic health records. All Baptist Health hospitals, outpatient centers in Kentucky are now using Epic, plus all Baptist Health Medical Group offices. Rollout of the electronic health record to Baptist Health Floyd will begin next year.

“Healthcare IT has the potential to revolutionize care around the world, but to meet that potential it must be used strategically,” said Russell Branzell, president and CEO of CHIME. “The technology is important, but leadership and a strategic vision are equally important. The diversity of the organizations that earned Most Wired status this year shows quality care can be achieved almost anywhere under the right leadership. By sharing the best practices in Most Wired, we hope quality care will one day be available everywhere.” 

HealthCare’s Most Wired, now in its 20th year, traditionally tracked the adoption of healthcare IT in hospitals and health systems. CHIME took over the Most Wired program and revised the survey questions and methodology this year to highlight strengths and gaps in the industry. The goal is to identify best practices and promote the strategic use of healthcare IT to elevate the health and care of communities around the world.

For a full list of winners, visit hhnmag.com.

Plenty to Live On

Kimberly and Scott Miller.

Miller Company takes generosity to the next level

By Lisa Hornung

Photos by Kathryn Harrington

When Scott Miller bought Miller Company from his parents in 2014, he knew he wanted to take it in a different direction.

Miller Company had focused on copier sales and services since 1978, but Scott wanted to rebuild it and create a full business services organization, including IT, phone operations, security and more. It paid off, and now a $5 million-a-year company has become a $10 million-a-year company in just four years.

But that’s not the only way the company has evolved. Going from a business that keeps its money to a philanthropic one has been a significant change. Scott explained that his father didn’t believe in giving money away. Not that he wasn’t a good person, Scott said, but he was raised in the 1930s when money was scarce.

Norman Bell.

Miller’s most recent gift is as a Platinum Sponsor of the March of Dimes Signature Chefs Auction, which begins ar 5:30 p.m. on Nov. 8 at the Omni Louisville Hotel. The event is an evening of delicious food, gourmet cocktails and culinary auction packages. The tasting features 30 of Louisville’s best chefs and restaurants, led by Volare Chef Josh Moore.

Scott said he and his wife Kimberly went the first year at the invitation of Scott’s best man, Lee Guillaume, who had been involved with March of Dimes for many years. They had such a great time, they bought a table the following year. This year, Scott was working on the planning committee when he learned that a couple of big sponsors had backed out. Out of the blue, he said, “I’ll be your platinum sponsor for $15,000.” The gift came on the heels of another very large gift his company had given to St. Patrick’s Cathedral and School. “My accounting department said, ‘Are you nuts?’” he joked.

Scott loves his job but he particularly enjoys how his job allows him to give back. “We’ve always been a great service provider,” he said. “We treat our people like family, we treat our customers like family, we go above and beyond to keep everybody happy. Sometimes we shouldn’t, but it’s our philosophy. We operate under a religious belief system – that we should treat everyone as we would ourselves, and that’s what I try to do. I told Dad, ‘I don’t want to just be known as a great copier dealer. I don’t want to be known as the great office technology company. There’s gotta be something else that we can do in business.’”

Miller’s first beneficiary was Simmons College of Kentucky. The school had one very old copier from Miller that had fallen into disrepair, and the college had trouble paying its bills to the company. So, Scott went to meet with the leadership.

“I said, ‘I’ll give you guys $75,000 of free copiers.’” Scott explained. “They kind of looked at each other and one of them started crying. I said, ‘All I ask is that you pay me the cost of the toner.’ That’s all I ask going forward, and it kind of blossomed from there.”

The company has given donations to the University of Louisville, St. Patrick’s, Dismas Charities and more. But giving to March of Dimes is extra special, Scott said.

“We got to see the NICU at Norton Children’s Hospital and that is something really special,” he said. “It’s amazing that since the March of Dimes has been sponsoring, the improvements have been phenomenal.”

On Nov. 1, March of Dimes released the 2018 Premature Birth Report Card, which stated that for the third year in a row, the amount of pre-term babies has increased in the United States. Premature birth and its complications are the largest contributor to death in the first year of life in the United States and the leading cause of death of children under age five worldwide. The report said that while there are many reasons for pre-term birth, unequal access to quality health care is a leading factor. The U.S. received a C grade from the nonprofit; Kentucky got a D.

Scott and Kimberly said that helping further the mission of March of Dimes brings them joy. “We have plenty of money to live on,” Scott said. “I’ve got a nice house. I don’t need a $40 million house or a $4 million house. I don’t need cars, boats, toys. I’ve been through all that crap in my life, and it doesn’t make you happy.”

Kimberly agreed, stating, “It’s nice to give back if we have the opportunity. It makes your heart happy.” VT


Miller Company, Inc.

11470 Bluegrass Pkwy.

millermakesitwork.com

502.254.5200

The Show Belongs to the Horses

The $2 million Grey Goose Breeders’ Cup Juvenile race on Nov. 6, 2010, during the Breeders’ Cup World Thoroughbred Championships. Photo by © Breeders’ Cup/Jamie Rhodes 2010.

Thoroughbred writer Bill Doolittle delves into this year’s potential Breeders’ Cup winners

By Bill Doolittle

His name is Current, but he doesn’t flow gently like Robert Burns’ “Sweet Afton.”

This Current is a flash flood of a horse that comes on in a hurry – from far back to first. Hooves kicking back clumps of sod as he comes roaring down the middle of the track to get up by inches.

At least that’s the way Current did it at Keeneland, winning a three-horse photo in the last head-bob of the Dixiana Bourbon Stakes. And his people – and hopeful bettor backers – certainly hope he can do it again in the $1 million Breeders’ Cup Juvenile Turf on Nov. 2 at Churchill Downs.

Friday is the first day of the Breeders’ Cup, with five races for two-years-olds that the Breeders’ Cup is calling Future Stars Friday. On Nov. 3, there are nine more championships, climaxed with the Breeders’ Cup Classic.

The Juvenile Turf is not one of the most important championships. It’s run at the minimum purse level of $1 million, with plenty of others worth $2 million, on up to the $6 million Classic.

We’ll get to the Classic, and some of the “most important” races. But this story isn’t really about the richest races or showdowns for divisional titles. It’s not about money or people. Or hot handicapping picks. It’s about horses – and the good horse stories that serve as a fan’s guide to this Breeders’ Cup.

And, who knows, a couple of them might win.

But our stories begin with Current, a horse that’s about as cool a cat as you’ll find, even though he’s just a rookie racer.

To start, there’s that Current style, coming from far, far back to get up at the wire. You don’t see many North American horses do that – even on the grassy turf.

But Current doesn’t look like other horses.

At first glance, he looks like a palomino – maybe like the flashy golden horse Trigger, ridden to TV stardom by Roy Rogers.

Current, winner of the Dixiana Bourbon Stakes. Photo by Photos by Z.

 But he’s not gold all over as much as he has a golden mane. Shockingly blond, like a peroxide-topped surfer boy of yesteryear. To heighten the effect, Current’s people trim his blond mane straight-bottomed, like bangs. Then they braid a little hank that flips down across his face. Like a bad boy.

They don’t do anything with Current’s honey-blond red tail. It just waves in the wind, catching sunshine rays as he flies down the stretch.

OK, we’re getting a little carried away.

And it doesn’t answer the question: Will he win?

Well, … um, possibly. Current could be the best American chance in the race, but the Juvenile Turf is almost always captured by European fly-ins. Euros have won the race in 10 of its 11 runnings, with Irish trainer Aidan O’Brien taking the race four times with Coolmore horses, including last year with Mendelssohn. Coolmore is the international breeding and racing juggernaut based in County Cork, Ireland. One that O’Brien is pointing for this year’s event is Anthony Van Dyck, named for the painter.

Another nicely named horse in the race is Somelikeithotbrown, referencing the colt’s sire Big Brown and his dam Marilyn Monroan with Marilyn Monroe’s movie “Some Like it Hot” and the Brown Hotel’s famous Hot Brown.

But Current doesn’t know from names. And he doesn’t know he’s not supposed to beat Irish horses. Or English, or French. Heck, he’s only been in three races.

And besides, he’s probably feeling pretty good with jockey Jose Ortiz in the saddle. Word around the barn is Ortiz is riding a bunch of live horses in the two days of the Breeders’ Cup.

A Derby Preview?

The big race of Future Stars Friday is the $2 million Juvenile. And if you are thinking that the $2 million Juvenile sounds an awful lot like the $1 million Juvenile Turf – not to mention the $2 million Juvenile Fillies, and so on – you are right. The Breeders’ Cup has a wider array of races than it does race names. Kind of like the small name pool for Kentucky bourbon distillers and French Bourbon kings.

Current and jockey Jose Ortiz get up in the very last stride to win a three-horse photo finish at Keeneland. Photo courtesy of Keeneland.

 But who cares? As long as you know which races your favorite horses are in, you’re all set.

Which brings us back to the Juvenile – on the main dirt track – which concludes the Friday slate of championships and holds a special cache as a preview look at the top two-year-olds of this fall pointing for the Kentucky Derby next spring.

The Juvenile is usually all about speed, and the hottest speed horse is Complexity, with Game Winner not about to let him get too far away. This is an East-West thing. Complexity blew the doors off his rivals in the Champagne Stakes at Belmont Park in New York – versus Game Winner, undefeated in three starts in California.

And it matches the aforementioned rider Jose Ortiz on Complexity versus Joel Rosario on Game Winner. That pair may rank as two of the top five riders in America along with Jose’s brother Irad Ortiz Jr., Javier Castellano and Mike Smith.

The forecast here is those five will win maybe half of the 14 Breeders’ Cup races, with a couple more going to European riding stars Frankie Dettori and Ryan Moore. That doesn’t leave much for the rest of the riders.

Why? That’s a people question.

This story is about horses.

One thing to watch in the Juvenile is post position. (The race was “drawn” on Oct. 30). The one-and-one-sixteenth miles race begins very close to the first turn, and with 14 horses in the field, horses stuck in the outside posts have to run awfully hard early to find position. This might be a chance to consider a “come-along” horse with an inside post. Standard Deviation could be one.

Monomoy Girl keeps an eye on things, looking out of her home stall at trainer Brad Cox’ barn at Churchill Downs. The 2018 Kentucky Oaks winner meets 2017 Oaks winner Abel Tasman in the Breeders’ Cup Distaff, Nov. 3 at Churchill Downs. Photo by Coady Photography.

Two Kentucky Oaks winners

On to Saturday, when a crowd of 70,000 or so is expected at the Downs. Cable TV channel NBC-SN carries both days of Breeders’ Cup races, with NBC network coverage of the final four races on Saturday (4 p.m., WAVE 3).

One of the Saturday highlights will be the meeting of the past two winners of the Kentucky Oaks – Abel Tasman, 2017, and Monomoy Girl, 2018, in the $3 million Distaff. Plus, a plucky little filly named Midnight Bisou that was placed first over Monomoy Girl in the Cotillion Stakes in Philadelphia, when Monomoy Girl was disqualified for interference.

And the ‘Girl was definitely guilty. Midnight Bisou had to run all over the track trying to find a path that Monomoy Girl wasn’t veering in or bearing out to block.

It was a heckuva thing.

Monomoy Girl was tiring but absolutely determined to not let a horse pass her. That’s a fighting spirit that can’t be calculated in speed figures.

With that head scratcher going down in Philly, Abel Tasman decided to throw in the only bad race of her career in California, finishing a desultory fifth behind stablemate Vale Dori. Trainer Bob Baffert says he thinks Abel was catching a barn bug but has since bounced back to health.

Which leaves a lot of question marks.

Enable beat the boys in France

There’s no question of who’s the brightest international star flying in for the Breeders’ Cup. That’s Enable, the solid favorite for the one-and-a-half miles $4 million Breeders’ Cup Turf. The stamina-bred, four-year-old filly just captured the Prix de l’Arc de Triomphe for the second straight year. The Arc is Europe’s biggest race, run on the first Saturday in October at Longchamps Racecourse in Paris.

Enable’s victory is the 24th time in 97 runnings that the Arc has been captured by a filly beating colts. They’re pretty good at it. It was also a record sixth ’Arc victory for jockey Frankie Dettori, whose career has enjoyed a tremendous Renaissance in recent seasons. Dettori is tough in the Breeders’ Cup with 12 victories going back to 1994.

Accelerate gleams in the California sunshine as he wins at Santa Anita Anita under rider Joel Rosario. He’s the likely favorite for the Breeders’ Cup Classic. Photo by Benoit Photography.

The manner in which Enable won the ’Arc shows just how professional a racehorse she is.

Coming out of the gate, Dettori settled Enable into a spot just behind the pacesetters in the 19-horse field. The field bunched up as they ran down a long, long straightway. Dettori had Enable following Capri, which was following the leader Nelson, in a line, with others finding their own lines of racing.

European horses are used to that, following another horse. One might think it’s similar to drafting in stock car racing, but it’s more about the calmness of following, as in a herd, that relaxes the horses on these long race runs. Dettori kept his filly “covered up,” as they say, for more than a mile – then gathered her up around the “bend” for a burst of speed to the finish.

Into the home stretch, Dettori lifted his lines and Enable glided into high gear and sprinted clear.

Meanwhile, at the back of the field, the race’s second favorite, Sea of Class, came on – slicing between rivals with a furious charge down the straightaway until it was just Enable and Sea Of Class, with Enable stretching out for the final stride, and …

Just enough. Enable was the winner.

Sea of Class won’t be coming across the pond to try the Turf. But another filly, the 25-1 longshot third finisher Cloth of Stars, will.

Of course, the race shape will be all different at Churchill Downs. Rather than Longchamp with its long straightaways, Churchill Downs’ Matt Winn Turf Course is a seven-furlong oval tucked inside the main dirt track. Three tight turns over the one and a half miles. Will Enable find a horse to follow? You know Dettori would love to “cover her up,” then fly.

The Classic is wide, wide open

Many racing fans hoped undefeated Triple Crown champion Justify would bring the curtain down on his racing career with a final start in the Breeders’ Cup Classic at Churchill Downs. But after winning the Belmont Stakes in June, Justify injured an ankle. There just wasn’t time for the horse to mend up from that injury, work back into racing shape, run in a prep race and make it into the Classic in top form.

While it is regrettable that Justify won’t say goodbye under the Twin Spires, he’s heading on to Ashford Stud in Versailles, Kentucky, as a sound horse ready for a stallion career.

Not regrettably, Justify’s retirement saves the Classic from a “Can he do it?” question to what shapes up as a terrific mile-and-a-quarter race full of top-notch competitors at the world’s most famous racetrack.

Heading the class is Accelerate – who is now five, filled out like a man and hardened up for top-class stakes races at classic distances. This year, Accelerate has won the Santa Anita Handicap, the Hollywood Gold Cup and the Pacific Classic – all at one and a quarter miles. He’ll be tough in the Classic.

Way back in the winter in California, the top star in trainer Bob Baffert’s barn was McKinzie, rated as the winter book favorite for the Kentucky Derby. When McKinzie was sidelined with an injury, Justify picked up the Kentucky Derby gauntlet.

Game Winner and jockey Joel Rosario win the Grade I, $300,000 American Pharoah Stakes, Sept. 29, at Santa Anita Park, Arcadia, California. Photo by Benoit Photography.

McKinzie came back late this summer with a sharp triumph in the Pennsylvania Derby and could be a challenger in the Classic. He’s been in some fights – disqualified once and put up another time – giving as good as he’s gotten.

Catholic Boy was on the Derby trail, too. But after running up the track in the Florida Derby, his people backed off the Triple Crown chase. In August, he won the Travers Stakes in handsome fashion. Catholic Boy will be ridden by Javier Castellano, a master.

So, you see, the water is getting deep with good horses.

And some rocky shoals many will wish to avoid. Mendelssohn finished last in the Kentucky Derby, and Thunder Snow turned right out of the gate the year before and didn’t run a step.

But one not to be overlooked might be Yoshida, who won on Derby Day 2018, but not in the Kentucky Derby. Yoshida flashed to victory on the grass in the Turf Classic. Along the line, trainer Bill Mott decided to try Yoshida on dirt, and the colt rallied to victory in the Woodward Stakes – like a good horse.

One might rank Yoshida behind the top three, and that’s probably right. But he is a grandson of Sunday Silence, the 1989 Kentucky Derby hero who was exported to Japan and ignited the breeding industry there. Sunday Silence’s son Heart Cry is the sire of Yoshida.

Listed as possible for the race is the nicely-named Mind Your Biscuits.

Also possible is Roaring Lion, a stablemate of Enable. The Kentucky-bred son of Kitten’s Joy has been a top class winner all along but euphemistically described as a “playboy.” Jockey Oisin Murphy has learned to give the horse a sharp canter coming out of the post parade to get Roaring Lion’s mind more … ahem, focused on racing. VT

Social Media for the Win

Molly Marshall, Natalie Uhl and Hope Herline.

A UofL graduate school program partners with the Breeders’ Cup

By Laura Ross

Photos by Kathryn Harrington

When the Breeders’ Cup World Championship gallops into town Nov. 2 and 3, people throughout Louisville, and from across the equine world, will be studying the horses and racing forms.

A select group of University of Louisville students, however, will be studying much more than that.

This year, thanks to a new partnership between the University of Louisville and the Breeders’ Cup, a special communications course, COMM 510, will task students with practical experience in marketing and public relations. They’ll promote the 2018 Breeders’ Cup World Championships through social media and influencer marketing on platforms that reach world-wide.

Karen Freberg, Ph.D. Photo provided.

 “I’ve always tried to bring real-world clients into my social media classes, but this is by far the biggest client we’ve ever had,” said Karen Freberg, Ph.D., associate professor in strategic communications at the University of Louisville. “I’m excited for this opportunity because I’ve always tried to bridge the gap between what industry expects versus what is taught in a classroom.”

The unique partnership came through Freberg’s friendship with Louisville promoter Joey Wagner. Earlier this year, Wagner was in discussions with Breeders’ Cup officials who were looking for ways to promote the festival and the race. He thought of Freberg’s social media courses at UofL and made the connection.

“It was a six-month process of brainstorming between my colleagues at UofL and Breeders’ Cup, figuring out the syllabus and assignments and deliverables,” said Freberg. “It’s brilliant on their end to engage the students. Once I announced the class in the spring, word got out and it was quickly over-enrolled.”

The graduate-level course is offered through the Department of Communication in the College of Arts & Sciences, in partnership with the Breeders’ Cup and its national social media firm, Grand Slam Social. Portions of this year’s class are based on a textbook Freberg authored, titled “Social Media for Strategic Communication: Creative Strategies and Researched-Based Applications.” While companies and corporations often offer counsel or internships to college students, Freberg said the extent of this collaboration between UofL and Breeders’ Cup is rare.

“We are excited to collaborate with the University of Louisville to provide this unique opportunity for students looking to build their practical knowledge,” said Bryan Pettigrew, chief marketing officer of Breeders’ Cup. “Every year, we seek out interesting ways to collaborate with the community, and we are particularly excited to engage with local students.”

During the fall semester, Freberg’s students have studied and analyzed strategic planning, influencer marketing, public relations, social media management and other topics. The class is divided into two teams to develop a strategic approach for covering both the Breeders’ Cup Festival and the World Championship. Students have focused on creative ideation, social listening, content creation, run-of-show development, influencer management, social media publishing, event attendance and data analysis.

“This experience has been surreal,” said student Candice Champlin, 23. “This has truly been the most impactful class of my college career, lasting far beyond a grade on a report card. I have learned so much beyond the normal scope of study, not only learning theory and practice but being able to use and prove it. Instead of finishing with an arbitrary grade, we can complete our studies with a traceable project that we can show our future employers.”

“I could teach you what the textbook says, but it’s a completely different experience this time,” said Freberg. “The students will be on the ground, preparing content in real time and creating strategies based on their research. They’ve done an analysis and audit of the Breeders’ Cup social media in the past and have shown what can they improve and change for this year.”

Graduate student Berry Craig.

 By the end of the class, students will present a report outlining 2018’s successes and challenges and will then make recommendations for key takeaways for future Breeders’ Cup World Championship events. Armed with that knowledge, said Freberg, the Breeders’ Cup will use that data in planning for its 2019 event. “The students are going to walk away with not only the skills and experience of being part of a huge international event,” she explained, “but they will have the experience they can take to any future employer and say not only did I work on this, but here’s the data I created.”

“Having real world experience is vital to any graduate work, and doing work on a national level is exciting,” said graduate student Berry Craig, 25, who also works at C2 Communications, a Louisville public relations firm. “Being the boots on the ground for the Breeders’ Cup is exciting because we’re able to offer a Louisville perspective that will help make the event a success.”

Craig’s classmate Katie Wells, 24, agreed. “This class has allowed me to watch the campaign be developed and implemented,” she said. “I can see my efforts being used and that’s super cool. However, it also allows us to see the stressful side from the real-world. In a matter of weeks, we are learning about our client and their history while also developing and executing a plan that would typically take months to create. It’s challenging work at a hastened pace, which can be stressful at times but also shows us that this is what it’s like in the real world of PR. There’s no room for error or missed opportunities.”

Some students will fan out across Churchill Downs and Louisville during the Breeders’ Cup festivities while others will work remotely, monitoring the Breeders’ Cup’s social media channels and responding in real time to trending topics, questions, concerns and comments, using the brand voice of the Breeders’ Cup.

Freberg stressed that it’s not just taking selfies and posting on Facebook and Instagram – there is deep strategy and carefully crafted audience psychology and brand development underlying every Tweet, post or image. The rise of social media and its instant communication aspects have made the world a smaller place in recent years, and Freberg notes that these “new” ways of communicating will continue to rapidly evolve. “The tools may change over the coming years, but the mindset of real-time communication will not,” she said. “We have to continually be agile and adaptive to our environments and respond accordingly.”

Freberg hopes the success of this partnership grows to include many other major brands in coming years. “I’m always looking to expand partnerships with Louisville-based brands, but this opens us up to international partnerships thanks to the Breeders’ Cup,” said Freberg. “I’d love for UofL to be known for its social media classes on a national level.”

Dr. Karen Freberg’s COMM 510 class.

As the window closes on the Breeders’ Cup weekend of events, Freberg looks at the partnership as not just a homework assignment but a true window into her students’ futures. Her students agree.

“I don’t know many graduate students who can walk into a job interview and say ‘I worked directly with the Breeders’ Cup on their 2018 campaign,’” said Wells. “That alone speaks volumes. Also, because I’m having this hands-on opportunity, it reaffirms that I’m entering the right field. I won’t have the feeling of uncertainty after graduation because I already know what I am getting myself into in PR.”

This fact makes their professor proud.

“I’m inspired by my students and excited for the Breeders’ Cup,” said Freberg. “They’re ready, and they’re bringing their ‘A game’ for a win across the finish line.” VT

After Hours at the Speed

On the evening of Oct. 19, a massive crowd attended the Speed Art Museum’s monthly After Hours party. Attendees browsed through the Speed’s collection and watched a special showing of “The Rocky Horror Picture Show” with a shadow cast presented by Acting Against Cancer.

Photos by Andrea Hutchinson

Horses, Haunts & Hooch

The Kentucky Derby Museum hosted a festive fundraiser on Oct. 25. Guests got into the Halloween spirit with tours of the museum’s cemetery and creepy stories about the “darker side” of historic Churchill Downs.

Photos by Kathryn Harrington

Imagine! Art Auction

Art lovers and supporters of St. Francis School gathered at the Omni Hotel for this fundraiser gala on Oct. 27. Works up for bid came from local, regional and national visual artists. Proceeds from the event allow St. Francis to provide financial aid and scholarships to their student body.

Photos by Tim Valentino

Equestricon Opening Ceremonies

Horse racing’s ultimate festival and convention kicked off on Oct. 29 at the Kentucky International Convention Center. Throughout the day, fans took part in workshops, seminars, networking opportunities and other events leading up to the Breeders’ Cup World Championships.

Photos by Tim Valentino

An Anniversary and a Requiem

Susan Seiller with parents Bill and Lynn Seiller.

By Janice Carter Levitch

“On the road of life, it’s not where you go but who you’re with that makes the difference” (origin unknown).

When I received the invitation to Lynn and Bill Seiller’s 60th anniversary celebration, it warmed my heart. In this day and time, it’s a rarity that anyone reaches such a milestone. However, the Seillers are just that – a rarity, a phenomenon. And Bill will be the first to tell you he is a better person for the last 60 years because of Lynn.

Bill and Lynn Seiller’s 60th wedding anniversary brunch at North End Cafe on Frankfort Avenue.

 Friends and family gathered at North End Cafe on Frankfort Avenue to enjoy a delicious brunch that ranged from Eggs Benedict to a bacon apple bleu sandwich. I enjoyed half a dozen beignets – lightly spanked with confectioners sugar – and, of course, several mimosas. (The server always looks befuddled when I request to hold the orange juice for my mimosa order, but they eventually get it right after one or two tries.)

“It’s been quite a journey,” Bill stated during his toast. “We’ve had a lot of adventure, a lot of fun, some tough lessons, some sadness and met lots of people with whom we’ve shared a laugh, a cry, an idea, a hug, art or music. I never would’ve met so many wonderful people had I not been married to Lynn.”

Susan Seiller also took a few moments to reminisce with everyone about what it’s been like to be the daughter of such terrific parents. Yes, I cried. I couldn’t help it.

Speaking of crying tears of joy, I attended the Louisville Orchestra Coffee Concert that included the works of Mozart’s Requiem and Monteverde’s 1610. It moved me to tears of appreciation as the music is utterly magical and reminds you of being in church with glorious angels singing. Prior to the concert, Teddy Abrams (in case you’ve been living under a rock, he’s the truly exceptional conductor for the Louisville Orchestra) and I met up after his rehearsal for the performance and discussed a few things.

Teddy Abrams, conductor of the Louisville Orchestra.

“We have a history of spiritual works, and the big choral masterpieces are some of the most magnificent pieces you’re going to find,” Teddy noted. “We also have Kent Hatteberg, who conducts the (University of Louisville) Collegiate Choral and the Louisville Chamber Choir. They are world-class and really knock it out of the park. The Mozart Requiem is written for four soloists – soprano, alto, tenor, bass – along with the 80-90 choral members.”

Teddy lives life much like a vibrant musical score: jumping from one task to the other with great energy. I admire his fortitude and stylish approach with fashion along with his wealth of musical knowledge. If you get the chance to attend one of the Louisville Orchestra Coffee Concerts, be sure to take it. 

Bill and Lynn Seiller’s 60th wedding anniversary invitation.

“This is a little bit like visiting Saint Mark’s Basilica in Venice, Italy,” Teddy concluded, “and wondering how it’s possible for one person (Monteverde) to dream up this level of genius in 1610 that still makes sense to us today. It’s really mind-boggling, leaving you with a sense of awe for human creativity, and that’s what you walk away with after these performances.” VT

Obituaries

Vickie Lee Jones.

Jones, Vickie Lee

Vickie Lee Jones, 67, passed away Oct. 24, 2018.

She was a member of the Church of the Living God, Temple #45, and retired from VA Medical Center.

She is survived by her children, Sean and Marcus Jones, Ena Griffin and Camille Stewart (Curtis); mother, Gladys Braxton; 11 grandchildren; siblings, Sherrell Hayden, Donna Smallwood (William), Samuella Gathright (Roderick), Chauncey Brummer (Isabell) and Tyra Dyson; and a host of family and friends.

Visitation will be held from 5 to 9 p.m. on Nov. 2, 2018, at the Church of the Living God, Temple #45, 2401 W. Madison St. The funeral will be held at 11 a.m. on Nov. 3, 2018, at the church, with entombment in Evergreen Cemetery.

To send flowers or a memorial gift to the family of Vickie Lee Jones, visit adporters.com.

Moore, Margareta

Margareta “Margaret” Moore, formerly of Louisville, Kentucky, passed away on Oct. 12, 2018, at the age of 87 years old in Conway, South Carolina. She will now be reunited with her husband, Marshall; daughter, Betty Jean; sons, Patrick and Michael; and her parents, Joseph and Barbara Aigelsreiter, each of whom preceded her in death.

Margareta Moore.

 Margaret was the well-loved mother of Jack Moore (Jerin) of Kenosha, Wisconsin; Sandra Frantz (Ron) of Monterrey, Tennessee; Elizabeth Bradham (Jim) of Poplar Bluff, Missouri; Barbara Johnson of Louisville, Kentucky; and Kathryn Coleman (Rick) of Conway, South Carolina. She was also the treasured mother-in-law to her son Micheal’s wife, Sue, of Linwood, North Carolina.

Twelve beautiful grandchildren and 11 great-grandchildren referred to Margaret as “Omi” or “Grandma.” She will be lovingly remembered as soft-spoken, kind and gentle by distant relatives in her childhood town of Salzburg, Austria, and by scores of neighbors and friends she met throughout her lifetime as an adult here in the United States.

After her passing, many have expressed to the family that she made the world a brighter and warmer place and that she will be missed so very much. An intimate service was held on Oct. 19, 2018, at her church in Conway, South Carolina, and she is now peacefully at rest.

Maurice Eugene Stallard I.

Stallard I, Maurice Eugene

Maurice Eugene Stallard I, 69, passed away on Oct. 24, 2018.

He was a member of St. Bartholomew Catholic Church and the Newburg Tennis Association.

He is survived by his wife, Charlotte Stallard; children, Kellie Watson and Maurice Stallard II (Danielle); grandchildren, Kane Watson, Chaz, Jordyn and Jayden Stallard; father, James Sheckles; siblings, Thomas Stallard (Omega), Mary Jones, Jackie Ashford, Cordelia Ford, Viola and Tiara Sheckles, Barry and Kevin Stallard and Judy Osorio; and a host of nieces, nephews, relatives and friends.

Visitation was held from 5 to 8 p.m. on Oct. 29, 2018, at A.D. Porter & Sons Southeast, 4501 Bardstown Road. The funeral was held at 11 a.m. on Oct. 30, 2018, at St. Bartholomew Catholic Church, 2042 Buechel Bank Road. Burial was held in Calvary Cemetery.

Online condolences may be left at adporters.com.

What’s Cooking

Introducing the 2018 Breeders’ Cup Gin Cocktail: Money Rider

Hendrick’s Gin is proud to be the official gin of the 2018 Breeders’ Cup World Championship on Nov. 2 and 3. Whether you are attending the races or hosting your own watch party, you can still enjoy Hendrick’s signature cocktail, Money Rider, which was created especially for the Championship and will be served throughout the weekend. It is a delicious and simple cocktail, showcasing Hendrick’s most peculiar and divine essences of rose and cucumber, that is sure to be a crowd pleaser at any viewing party.

Money Rider

2 parts Hendrick’s Gin

1 part fresh lime juice

.5 parts raspberry syrup

Topped with Q Ginger Beer

Build all ingredients in highball glass over cubed ice. Churn and serve.

On Friday and Saturday, Championship attendees can gaze their eyes upon a giant, mobile, intricate cucumber slicing machine, the Hendrick’s Grand Garnisher. Hendrick’s Gin Brand Ambassador Mattias Horseman will be relinquishing his vast knowledge of cucumbers, cucumber slicers and gin and offering cocktail samples to properly garnish – always with a cucumber, never a lime. The 38-foot long, four-ton machine, powered by a man on a penny farthing, can achieve road speeds of up to 25 mph and slice up to 18 cucumbers per hour making it the largest and most utterly inefficient cucumber slicer known to man! It is slowly traveling cross-country – with a stop in Louisville at the Breeder’s Cup – with the sole purpose of offering the most beautifully garnished Hendrick’s Gin cocktails.

Woodford Reserve’s Holiday Lunch and Dinner Events

The Woodford Reserve Distillery is celebrating the season with their annual holiday lunch happening every Friday and Saturday starting on Nov. 24. The lunch includes a special bourbon tasting, a special cocktail and cash bar. Lunch will feature a seasonal three-course meal. Ticket packages are available for purchase that include a tour of the distillery. Tickets for lunch are $40 per person and $60 per person including distillery tour.

Along with their weekly holiday lunches, Woodford Reserve Distillery is hosting a special holiday dinner and tour experience at 6 p.m. on Dec. 15. Chef Ouita Michael has crafted a decadent four-course meal for the event. Tickets are $100 per person and include a distillery tour along with dinner.

Norton Children’s Hospital Snow Ball Gala

The Louisville Ballet Snowflakes greet guests Lee Garlove and Dr. Amy Garlove at the 2017 Snow Ball.

Photos courtesy of the Children’s Hospital Foundation/Chris Joyce Photography

The Snow Ball Gala, a magical night of cocktails, live entertainment, dancing and gourmet cuisine will take place on Nov. 17 at the Omni Hotel. The gala, which is attended by more than 900 guests each year, benefits the Jennifer Lawrence Cardiac Intensive Care Unit (CICU) at Norton Children’s Hospital. To learn more about the soiree we spoke with Norton Healthcare Senior Vice President and Chief Development Officer Lynnie Meyer.

What to Expect

“The Snow Ball has evolved over time to be the must-attend event to kick off the holiday season. The black tie event features many different touches that make it a fantastic way to support Norton Children’s Hospital,” said Meyer.  “When guests arrive, they’ll be greeted by the Louisville Ballet Snowflakes and Omni Louisville hospitality. Once they approach the junior ballroom, they’ll have the option to have a commemorative photo taken before sampling different bourbons at the Heaven Hill tasting bar or specialty cocktails – one of which is served on a snowflake ice luge.”

While enjoying passed hors d’oeuvres, guests can bid on upscale silent auction items that include luxury trips, jewelry, art, performances, dining, leisure activities and sporting events. Two raffles new to the event are for 12 bottles of upscale bourbon and 15 bottles of upscale wine. The bourbon includes Willett Pot Still Reserve, Angel’s Envy and Noah’s Hill, while the wine includes bottles of Patrick Javillier Savigny-les-Beaune Les Montchenevoy Blanc and La Crema Sonoma Pinot Noir, to name a few.

“Once in the ballroom, a five-course gourmet meal will feature a special winter wonderland-themed dessert,” Meyer explained. “Capping off the evening will be the raffle drawing for a Ramage Company-built home in Norton Commons and a BMW from BMW of Louisville, followed by dancing to Endless Summer Band. As guests depart, they’ll sip on hot chocolate or coffee and nibble cookies in the art gallery while listening to a jazz trio.”

The Impact

A $2 million challenge gift from the Lawrence Family Foundation launched fundraising for the $20 million Jennifer Lawrence CICU in 2016.  “At the time of the initial gift, the foundation challenged the community to raise an additional $2 million to support construction of the unit,” said Meyer. “Funds raised through this year’s Snow Ball will go toward that initiative.”

The new unit will feature specialized space for children recovering from heart procedures; open heart surgery, including heart transplant, heart failure and other conditions requiring intensive care. It is part of a large renovation currently underway at the hospital.

“Norton Children’s Hospital, working with specialists from University of Louisville Physicians, is home to the only pediatric heart failure and transplant program serving Kentucky and Southern Indiana,” Meyer affirmed. “The program is made up of a specialized team that includes a heart failure cardiologist, electrophysiologist, interventional cardiologist, cardiovascular surgeon, transplant surgeon, cardiovascular anesthesiologist, intensive care physicians, specially-trained pharmacist, social worker, child life specialist, specially-trained nurses, a family support team and a rehabilitation specialist.”

Russell and Kathy Cox with Karen and Gary Lawrence.

The Foundation and its Mission

“Karen and Gary Lawrence have graciously joined us as honorary chairs of this year’s Snow Ball,” Meyer commented. “When their daughter, Jennifer, visits Norton Children’s Hospital each year, they come with her. This has allowed them to see first-hand the work our caregivers and specialists provide, as well as the needs of children with heart conditions. Their generosity through the Lawrence Family Foundation has shown their passion around helping these children, and that generosity continues with their support of the Snow Ball.

“The Lawrence Family Foundation’s commitment helps raise the visibility of the needs at Norton Children’s Hospital while ensuring that children have access to state-of-the art care without having to leave the area,” Meyer continued. “The new Jennifer Lawrence CICU will allow us to enhance the high levels of care we already provide in a unit dedicated solely to heart patients.”

Raffles and Prizes

The main prizes in the Norton Children’s Hospital Home & BMW Raffle are a newly constructed home in Norton Commons and a 2019 BMW 2 Series convertible with $10,000 cash. Only 12,000 tickets are available for $100 each, and can be purchased online at homeandbmwraffle.com or by calling 502.559.KIDS or 877.782.8811 toll-free.

This year’s house is the largest home ever included in the raffle by the Children’s Hospital Foundation, with nearly 3,200 square feet of living space. The Beaux Arts-inspired architecture is complemented by an open floor plan design and third-floor terrace overlooking Norton Commons. The three-bedroom, two full and two half-bath house features a full basement, two-car garage, 12-foot ceilings and geothermal heating and cooling and is valued at approximately $800,000.

The raffle was made possible by the Ramage Company which developed the home floor plan and managed construction, interior design by Leslie Cotter Interiors, staging furniture supplier Market on National, Norton Commons, BMW of Louisville, Thorntons, WAVE 3 News, Alpha Media and L&N Federal Credit Union.

Tickets for the raffle have been on sale since July, including online, at special events and at open houses. Any unsold tickets are available for purchase at the Snow Ball prior to the drawing.

“Once all tickets are in the giant tumbler, guests and those watching online hold their breath waiting for the name to be drawn,” Meyer said. “After the home is drawn, the ticket goes back in the tumbler so it also has a chance of being drawn for the BMW that comes with $10,000 cash. Right then and there, we call the winners. Only once have the winners been in attendance at the Snow Ball.” VT

The Snow Ball is presented by Konica Minolta and will be held from 6 p.m. to midnight on Nov. 17, at the Omni Louisville Hotel. Tickets are $5,000 for a corporate sponsor table of 10 or $450 each. The event is part of the Festival of Trees & Lights presented by Republic Bank. For more information, visit HelpNortonChildrens.com.