A Premium Bourbon Batch

Bourbon 30 Spirits’ unique premium label J. Mattingly 1845

 

By Anna Byerley

 

J. Mattingly 1845, Bourbon 30 Spirits’ premium label, stands for Jeff Mattingly the owner and crafter of Bourbon 30, and 1845 is the year his family started the second registered distillery in Kentucky. We spoke to Bourbon 30’s Chief Financial Officer, Harry Richart, to learn more about this premium label.

Bourbon 30’s vision was to create something that was limited and exclusive and also to be able to offer a variety of different whiskeys at a really high level and quality. “Essentially, the way it all shakes out is that we’re never going to release more than 300 bottles of it. Occasionally, there may be a single barrel offering or batches of four to seven barrels together,” Richart explained. “So, what we do is, bottle it, give the batch a unique name and put a custom wax on it that looks good with the label that we’ve used and we do these small releases. Some of them go out to distributors in the area or they’ll be exclusively available in our gift shop.”

The tasting notes on each of the releases are all different. However, by large, it’s typically six to eight years old and of castor barrel strength, meaning it’s at least 115-120 proof or higher. “They’re typically going to be nice and sweet up front, maybe butterscotch candy at the front end, and then a nice bit of mid palette spice, leather, tobacco, white and black pepper. Then, it usually has a nice long finish and, of course, a full mouthfeel because this stuff is kind of old. It’s a castor barrel strength so you get that wonderful buttery, velvety type mouth feel,” Richart said.

Bradley Jones.

J. Mattingly 1845 stands out from other premium labels because of the care Bourbon 30 takes during the crafting stage for the aging process with the barrels.

“We stave the barrels up, meaning we take barrels that are used, break them apart into individual staves, sand them down and then take these individual staves and put a really heavy toast on them, a light char, and drop those into the barrel and let it age a little longer. That’s how we’re going to get some of the more mature flavors,” Richart explained. “That’s really what we try to pride ourselves on, using the barrel as a major tool to influence the flavor profiles of the whiskey per bottle.”

If you’re wondering the best way to enjoy this premium label, Richart commented, “First off, we would say however you want to drink it is alright by us. However, a suggestion would be neat, maybe with a bit of water, or on the rocks.”

To purchase this premium bourbon, it will be available to order off of the Bourbon 30 Spirits website and is also available to purchase off of the shelf for those living anywhere in Kentucky.

For more information about Bourbon 30 Spirits and its premium label, J. Mattingly 1845, visit itsbourbon30.com.

Bourbon 30 Craft Spirits
130 South Water Street
Georgetown, KY 40324
itsbourbon30.com 
502.219.2551

Brad “Cecil” Waits.

Trampus Miller.

 

 

 

The Kentucky Derby Museum Legends Series

Terry Bradshaw.

A great way to meet and learn from leaders in the bourbon industry

 

By Anna Byerley
Photos courtesy of Bradshaw Bourbon

 

For the last eight years, the Kentucky Derby Museum has been hosting its Legend Series, where they showcase a variety of bourbons and high-profile bourbon experts.

As they gear up for their next Legend Series taking place on July 22, the special guest will be Terry Bradshaw, a successful NFL quarterback, four-time Super Bowl champion, and Professional Football Hall of Famer, who also just debuted Bradshaw Bourbon in January 2020. We spoke to the Kentucky Derby Museum’s Communications and Special Projects Coordinator, Kaitlynn West, to find out more about the museum’s Legends Series.

Terry Bradshaw.

“The legends series is a bourbon-centric event where we bring in leaders from the bourbon industry, the distillers or folks that have a family legacy with bourbon, or people like Terry Bradshaw who are really just bourbon enthusiasts who have decided to come out with their own line,” said West. “We want to feature them and host events here at the museum to highlight the work that they’re doing in the bourbon industry.”

During their event on July 22 with Terry Bradshaw, guests will enjoy a variety of Bradshaw Bourbon cocktails throughout a three-course meal. VIP tickets also include a meet and greet and a signed bottle of Bradshaw Bourbon. 

 “In addition to the dinner guests who will receive the cocktail pairings, guests will also have the opportunity to try the bourbon and we will have it for sale for them to purchase,” West explained. 

Bourbon Curator, Tasting Expert and Wall Street Journal Best-Selling Author, Fred Minnick, is the host of the Kentucky Derby Museum’s Legends Series. 

Fred Minnick.

“We’ve partnered with Fred for a long time now and he has been the host of the Legends Series being the bourbon expert that he is,” said West. “He’s such an authority on bourbon and we want to have the best host out there to ask the right questions about the bourbon and the special guests that we feature.”

All proceeds go directly to supporting the Kentucky Derby Museum and its mission to engage, educate and excite everyone about the extraordinary experience that is the Kentucky Derby.

For those wanting to attend future Legends Series events, you can reach out to them to be added to their Kentucky Derby Museum email list to hear about all of their events and promotions before the general public.

“We are hoping to do more of these events, so for those who wanted to attend and weren’t able to this time, stay tuned!” said West. “We’re super excited to hopefully partner again with Terry Bradshaw, potentially on a different bourbon that they have coming out. We’re hoping to continue this partnership with him and, of course, other folks in the bourbon industry to have more of these events later in the fall or even the spring.”

Kentucky Derby Museum
704 Central Ave
Louisville, KY 40208
derbymuseum.org
502.637.1111

Industry Showcase: Women in Business

Meet some of Louisville’s leaders in their industries whose expertise is creating positive change in our community

 

By Liz Bingham

 

The July Issue of The Voice is an edition when we get to celebrate the women movers and shakers in our community and learn about what makes them tick. We had the opportunity to speak with five local ladies to hear their stories, get the inside scoop on each of their industries and how they got their start to success. 

Samara Davis.

Samara Davis,
Black Bourbon Society and Diversity Distilled

With over four years of diversity and inclusion advocacy plus 15 years of event planning experience, Davis knows exactly what it takes to create unique one-of-a-kind experiences for diverse audiences. Her work leaves your palate and your conscience wanting more, with a greater appreciation for bourbon and passion for inclusion, within the spirits industry!

Ever the advocate for all things balanced, Davis founded Black Bourbon Society in 2016 upon realizing that there was a lack of diversity towards people of color within the bourbon community. Through her work with Black Bourbon Society, she has partnered with and featured several brands including Woodford Reserve, Maker’s Mark and Four Roses. Most recently, Black Bourbon Society’s Maker’s Mark Private Selection: Recipe 2 was named Best Bourbon and Best American Whiskey overall at the 12th annual International Whisky Competition, bringing in two first place gold medals – the competition’s highest category honor. Davis has coordinated exclusive events, curated dinner pairings and private whiskey tastings in markets such as Atlanta, Los Angeles and Chicago. She also organizes exclusive trips to Kentucky and hosts an annual bourbon conference, Bourbon Boule, every year in New Orleans for her 20k+ Black Bourbon Society members and followers.

Named one of Wine Enthusiasts Top 40 Under 40 and featured in The New York Times, Forbes, Black Enterprise and more; Davis often shares her expertise as an Executive Bourbon Steward by hosting tasting seminars, judging spirits competitions and much more. As a diversity and inclusion consultant, she works with executives and entrepreneurs to understand and strengthen their relationship with consumers of color and to develop and refine their brand’s marketing strategy. In addition to her work with Black Bourbon Society, Davis is also the Founding Executive Director of Diversity Distilled, a nonprofit consulting firm that works with brands in the spirits industry to identify and address their diversity and inclusion needs within the workforce. She speaks to organizations and has spoken on several panels on issues regarding race and DE&I in the spirits industry.

Although she has accomplished much in her career, Davis’s favorite role is simply being “Mommy” to her two children, Alva and Rex. She is married to her business partner and Bonded In Bourbon co-host, Armond Davis. With a true love for the inclusive culture that bourbon naturally brings, Davis is taking the industry by storm and inspiring much-needed change within it, one glass at a time.

How long have you been in your industry and how did you get involved in it?

I have been in this industry for five years. I came to this industry as a consumer who saw a need for more diversity and inclusion in the workspace. I started planning bourbon-sponsored events for my personal network. Excitement quickly grew and turned itself into a budding bourbon society with over 22,000 members from all over the country.
We still plan events but now we also curate exclusive trips to Louisville and an annual conference, Bourbon Boule, which is every Labor Day Weekend in September.

What do you love most about your job?

I love that I get to create my career as I go. There’s no blueprint for what I am doing and no one to ask for permission to do it. I wake up every morning and figure out how I want to make an impact in this industry and just do it!

What makes your workplace unique?

My workplace is unique because it’s wherever I am. I could be flying across the country to sign bottles or produce an event for some of our 22,000 members from across the country. I could be filming content for our social media channels, or at home with my family working on the couch in my pajamas. No day is the same. But I love the variety and every moment that each opportunity brings. Sometimes I have to pinch myself that my job is actually a successful and fun career!

What are your future goals for yourself in your industry or career?

Through Black Bourbon Society, I hope to continue to create large-scale activations and marketing campaigns geared towards consumers of color. Through my non-profit, Diversity Distilled, I hope to become more of a resource to the brands assisting them with solving their diversity and inclusion challenges. Overall, I hope the work that I am doing will create a more inclusive industry and that the leadership and trendsetters in this industry look more like what America is today.

What can you recommend to others interested in working in your industry?

Just do it! There is so much opportunity to create your own path in the spirits industry. If you have an idea and you’re passionate about it, go for it! We need you at the table. 

Ashley Davis Sigman.

Ashley Davis Sigman,
Davis Jewelers

As Vice President of Louisville’s largest fine jeweler, Ashley Davis Sigman serves alongside her father, Hank Davis. She has grown up around the family business her entire life. After graduating from Indiana University Bloomington with a degree in communications and a studio art minor, she envisioned herself working in the hospitality industry. As fate would have it, the family business had a need for customer service which led her to return in a more formalized role. Over the years, she has held many positions in the business – inventory, buyer, sales and custom designer. 

Davis Sigman has been instrumental in the growth of the business including adding luxury jewelry brands such as David Yurman, Marco Bicego and Robert Coin as well as the development of the in-house watch service department. 

Along with senior buying responsibilities and her custom design, she now oversees a team of 25 full-time employees in the single store location. Additionally, Davis Sigman is involved in the community supporting many charitable events and non-profit organizations and is currently serving on the New Albany Floyd County Education Foundation.

How long have you been in your industry and how did you get involved in it?

Unofficially, my entire life! I was born into the jewelry industry and, as a teenager, I would assist during the busy holiday season by answering the phone, gift wrapping, processing transactions and selling too. My love for business blossomed and has grown with each passing year. However, officially, I just celebrated my 17th year.

What do you love most about your job? 

It’s hard to pick my favorite part since I juggle so many roles; from the hand-selecting of jewelry, to designing one-of-a-kind custom creations, to creating “Brand Ambassadors” through the strong established relationships that I have made. My goal is always to become a client’s “personal jeweler.”

What makes your workplace unique? 

We get to be at the onset of one of the most exciting times in a couple’s lives! We get the pleasure of building relationships with our clients that in turn become life-long friends. 

What are your future goals for yourself in your industry or career?

As the business transitions from one generation to the next, I strive to maintain and grow the enterprise that has already been established and to remain Louisville’s largest fine jeweler. 

I do this by never letting moss grow underneath my feet, finding new opportunities in this industry, being a life-long learner and always discovering the latest trends. 

What can you recommend to others interested in working in your industry?

I would certainly recommend this industry to others.  If you are seeking a career that is fun, engaging, ever-changing and where you can have a positive impact in people’s lives, then the jewelry industry is it!

Kelley Dearing Smith.

Kelley Dearing Smith,
Louisville Water Company

Kelley Dearing Smith’s career revolves around out-of-the-box thinking and telling a story. Dearing Smith is Louisville Water Company’s vice president of communications and marketing. In her career at Louisville Water, Dearing Smith has developed strategic partnerships and communication efforts that build Louisville Water’s brand and highlight the value of something most people take for granted, high-quality and reliable drinking water.  

Dearing Smith is a member of the company’s executive leadership team and directs internal and external communications and content marketing, brand development, education and outreach, government relations and economic development.  

Dearing Smith has authored a book highlighting Louisville Water’s history and oversaw the development of the “WaterWorks Museum” at the company’s 1860 original pumping station.  

Prior to Louisville Water, Dearing Smith worked in television news. She is the incoming chair of the American Water Works Association’s Public Affairs Council and frequently speaks to utilities and businesses on best practices for branding and communication. She holds a Bachelor of Arts in Broadcast Journalism from Eastern Kentucky University.  

Dearing Smith lives in Louisville with her husband Doug and daughters Katie and Kortney.

How long have you been in your industry and how did you get involved in it?

I joined the company 22 years ago in 1999 after working in television news. I discovered the job by a phone call to an acquaintance who worked at Louisville Water when I had a question about a story. I learned there was a new communications job at Louisville Water and I should consider it. 

At the time, I was in management at a local television station and I had always said “whenever someone else fed my child breakfast, lunch and dinner, it was time to find a new path.” In early 1999, my husband and I had an 18-month old and a nanny who should have just lived with us. I took a leap of faith, interviewed and got the job. You could say I “drank the water” because I’m still here! 

This summer, I’ll chair a national public affairs council for the water industry. I’m proud that several years ago our company added the VP role for communications; it’s a huge testament to the emphasis we place on building the brand and being transparent, visible and consistent in how we listen and communicate. 

Now, my two daughters have grown up around Louisville Water and are often our best brand ambassadors. I’ve been able to have the career that’s so important to me but also have that balance for my life with my husband and daughters. 

What do you love most about your job?

I love the people and the product. I’m curious by nature and I love to tell stories, and who knew there were so many great stories with water and Louisville Water! I use my journalism skills daily; it guides my decision making and my stance that Louisville Water “tells stories – we don’t issue statements.” My team is laser-focused on highlighting something most take for granted, a high-quality and reliable supply of drinking water. Through education and outreach, content marketing, brand journalism, economic development and community relations, we’re building a community that values water. Louisville Water is the only water utility to trademark its tap water. In Louisville, the water is so good it’s called Louisville Pure Tap™.  We have fun with the water; through events, social media, in schools, or a visit to the WaterWorks Museum. There are so many stories to tell. 

With my peers on the executive team, I love the diversity of thought that happens when you bring engineers, scientists, accountants, lawyers and a communicator to the table. Often, I represent the customer’s voice and I think my peers would say I’m always asking what’s the story with an initiative and why should our customers care. 

What makes your workplace unique?

Louisville Water has a unique connection to every place in Louisville. Not many businesses can say that. Louisville Water is not just a utility, we’re an essential employer, an anchor in this community for public health and quality of life. Our blend of field crews, office staff, scientists and engineers builds our unique workplace culture. During the pandemic, we balanced taking care of those employees whose jobs could not be remote but also quickly sending home nearly 200 employees to work. Now, coming out of the pandemic, we’re reshaping how our company looks. I expect this will be a several-year journey.

We’re also a company with a trademarked product, Louisville Pure Tap™, a National Historic Landmark with the Louisville Water Tower and a favorite community walking spot with the Crescent Hill Reservoir. We may be the only drinking water utility with a bourbon page on its website too – more than a dozen distillers use our recipe to make their award-winning Kentucky bourbon.  

What are your future goals for yourself in your industry or career?

I never want to stop listening and learning. Over the next few years, Louisville Water is focused on the customer experience by transforming how our customers interact with us and how they learn about our product and delivery. A big part of the project is listening to our customers and making sure we deliver on our brand promise. 

During the pandemic, my wow moment was how quickly thousands of people fell behind in paying their Louisville Water bill and that sparked an idea to reshape the affordability conversation which is also tied to the equity and inclusion issues we’re facing in Louisville and across the United States. I want to be a change agent in this effort. 

What can you recommend to others interested in working in your industry?

Working in the water industry is not just working for a utility, it’s a career where you can truly say your job impacts the health and vibrancy of your town. Louisville Water is grounded in science and engineering, but there are also journalists, accountants, HR professionals, business analysts, customer service reps, plumbers, heavy equipment operators, computer programmers and marketing professionals who make it possible for Louisville Pure Tap™ to flow from our faucets. 

Dawn Marshall.

Dawn Marshall,
KTC Construction

Dawn Marshall is the director of operations for KTC Construction. Marshall has worked with the company for over 13 years, helping support its growth from a small remodeling company to one of Louisville’s premier construction companies. As the director of operations, she manages all aspects of the business but still enjoys working directly with clients, architects and designers on their projects. 

Early on, Marshall saw the need to speak to clients in their language. She contributed significantly to changing the way KTC presents proposals and blueprints in a way that takes out the intimidating language and helps clients easily understand them. Many KTC clients have never remodeled or built a house, and most are women. Marshall has found that having a woman to discuss their questions and concerns has been helpful in opening communication flow, leading to better project results and happier clients. 

Born into a military family, traveling is one of Marshall’s greatest passions. She and her husband, Phil, have traveled extensively throughout the country and internationally. Travel has allowed her to meet people from all over the world, learn how they live and about architecture. 

Dawn and Phil moved to Louisville in 1994, live in the Highlands in a wonderful old fixer upper near Cherokee Park, have a beloved beagle named Arthel and both enjoy working with the KTC  team.

How long have you been in your industry and how did you get involved in it? 

I started working with KTC in 2008. I met Kiel [Thomson] through my husband who was a subcontractor for KTC. I had been in the mortgage business for years and things started crumbling in 2008. Kiel was looking for a bookkeeper at the same time I wanted to leave mortgage origination.

What do you love most about your job? 

We typically work on older homes that have lots of character and charm. Each new project we do is completely different from the previous project. There are always quirks to work out, which keeps things interesting. It seems that the most interesting houses are owned by the most interesting people and I love getting to know our clients and connecting with them.

What makes your workplace unique?

Kiel and I tell every person we interview that they can create their own position. They can run the company if they want! We encourage people to find their niche, learn new things about the construction business and help the company grow in different ways. I always tell my story of starting in a part-time accounting position and becoming the director of operations in a fairly quick time frame.

What are your future goals for yourself in your industry or career? 

Specifically for KTC, I’m trying to implement new processes that will help our projects move seamlessly from development to design to construction, giving our project managers the tools and support they need so that the client is not only happy with the finished product but also with the process. 

What can you recommend to others interested in working in your industry?

Now is the time to start! There are many opportunities in the construction business – from designing to drafting, bookkeeping to carpentry – it’s endless. Young people starting out can find apprenticeship positions or trade schools where they can begin to learn a trade that will become a well-paid career without going into the debt that a typical university or four-year college requires. 

Jana Flowers.

Janna Flowers,
Clique Boutique

Janna Flowers is an impact entrepreneur solving problems in the beauty industry.  She is the founder and CEO of Clique Beauty Boutique, a multi-location spa with its own skincare brand that ships nationwide.  She is a Dallas native but has called Louisville her home for 15 years. In her spare time, you will find her spending time with her family and restaurant hopping around town.

How long have you been in your industry and how did you get involved in it?

I have been in the beauty industry for more than 20 years, which is more than half my life.  I started working part-time for an international beauty brand and fell in love with everything about it. Seeing guests leave with a smile and coming back to visit with me again was a tremendous experience.

What do you love most about your job?

I wear multiple hats both personally and professionally. One of the things that I enjoy most is mentoring young women and seeing them reach their true potential. I still consult with our guests to find the best services and products for their day-to-day needs. I also love being a creative voice for the look and feel of the brand, which has changed dramatically over the past few years.

What makes your workplace unique?

First, I’m extremely proud of our company. We provide a clear path and plan for our team to reach their goals, and we encourage each team member to think big. Secondly, we look to utilize the team’s natural skill sets to better position them and our brand. Our goal is to find their special niche where they are most likely to succeed.

What are your future goals for yourself in your industry or career?

We want to continue down the path of taking the guesswork out of skincare. No more buying things you don’t need from big box retailers! When you see your esthetician on a monthly basis, it gives you peace of mind that they are suggesting the right products for you. We find that women on a consistent regimen, guided by their esthetician, have better long-term results.

What can you recommend to others interested in working in your industry?

Call us! We will happily set up a time and introduce you to some of our staff members. We love sitting down with women that are interested in our industry and giving them a behind-the-scenes look into our clique. You can meet with a manager and esthetician and get any and all questions answered that you might have.

Determined to Design

Ingrid Hernandez.

Woman-owned agency INgrid Design flourishes and expands to account for growing business

 

By Ella Treinen
Photos by Andrea Hutchinson

 

From bedroom to basement to a full expansion of two buildings, INgrid Design President and Creative Director, Ingrid Hernandez, has grown her business beyond expectations during a time of global uncertainty. Recently taking up residence in two newly renovated buildings between Baxter Avenue and Bardstown Road, INgrid Design is consistently expanding. If the business name doesn’t strike a familiar chord with you, you have undoubtedly seen their graphic design work within the branding for the Girl Scout Cookie Program or UofL Health. If not, open a book from American Printing House for the Blind or flip through CaloSpa’s magazine. 

INgrid Design is a marketing and design company headquartered right in the heart of the Highlands of Louisville. The firm designs training videos, logos, tv commercials, billboards and employee materials in English as well as Spanish. As a creative agency, they have an ever-growing list of over 12 accounts and work to prioritize a direct relationship between designer and client. “Designers are very curious about asking a lot of questions and that facilitates getting to a creative solution faster because there’s that direct communication from the very beginning,” said Hernandez. The company is also certified as both a woman-owned and minority business enterprise.

In January, INgrid Design purchased the building behind their existing space from an arcade machine repairman. The purchase was just a month or so before the pandemic swept the nation and left businesses brooding over the next steps. Hernandez’s brother, an architect from back home in Puerto Rico, flew up to draw the renovation plans. Being the fellow artist of the family, they were able to collaborate in a way that brought a personal touch to the new building. After putting the project on hold as the country’s lockdown commenced, Hernandez decided she had no choice but to push forward with the expansion in July. “I would never be able to bring my team back to work together if I didn’t socially distance. Just with the socially distance excuse, even if I don’t keep growing, I still need the space and I’m not going to stay remote forever,” said Hernandez. “As a creative agency, we need that person-to-person collaboration.” 

Flash forward a couple of months and INgrid Design is taking their very final steps to polish off their new building as well as the old one. The new building provides them with conference rooms, idea rooms, empty offices and a photo studio. The majority of the furnishing was done by Contemporary Galleries, and Hernandez worked with local glass artist Paul Nelson on select art pieces. Hernandez says the new building allows room for growth, although that was the sentiment upon purchasing the last one. “Back then was fifteen years ago. I found this house in the middle of the Highlands on Baxter Avenue. I purchased the house and thought, ‘Oh my gosh, this is so big for us, but great, we have space for growth,’” said Hernandez. 

It’s evident that the employees of INgrid Design are very close from the stories Hernandez relayed about walking to Tyler Park to do yoga as a company and the trinkets serving as recognition awards that were sprawled across her dining room table. They’re a well-oiled machine, Hernandez serving as their empowering leader. She has presented at the Women’s Business Enterprise National Council (WBENC), and she participates in a CEO roundtable called Masterminds with The National Association of Women Business Owners (NAWBO). She described them as sisters who talk business all the time.

With the pandemic becoming less and less of a roadblock, Hernandez outlined some of her goals for the company. “Our goals are really expanding our footprint and diversifying our client base. We’re very excited. We’ve been so busy with new opportunities and existing clients. All of that is happening. There’s this great energy,” said Hernandez.

INgrid Design
1017 Baxter Ave
Louisville, KY 40204
ingriddesign.com
502.473.7270

Daily Libations July 2021

Beth Burrows and Joe Daily.

The Jim Beam® Highball hits a high note as a refreshing, low ABV and calorie option for summer sippers

 

By Joe Daily
Photos by Andrea Hutchinson

 

Welcome everyone and thank you for following us here at Daily Libations! This month, I am joined by my good friend and the Jim Beam American Whiskey Ambassador, Beth Burrows, to discuss the perfect Highball cocktail. The Highball for me is the ideal cocktail. It’s easy to produce and, when created correctly, it makes for a simple, fantastic and refreshing summer sipper. Did I mention it was low calorie and low ABV?  Below we are going to leap in and learn a little more about these tasty libations! 

Joe: Beth, tell me about your role and how you landed such a fun and intriguing job?

Beth: I am the Jim Beam American Whiskey Ambassador, right here in the backyard of bourbon! It’s been a long journey to get here, but much of my background is in hospitality. If we take it all the way back, I was bussing tables and sorting recycling in my parents’ restaurant at the age of seven. But more recently, I spent a lot of time behind the stick in Louisville. As you know, I am a whiskey and cocktail nerd, so through my time in mixology competitions, behind the stick as a bartender and bar manager, and eventually as the general manager of a Whiskey Row bourbon bar, I made great connections with wonderful people. Eventually, all the stars aligned in 2016 when I took on this dream role.

Joe: So, there has been a lot of buzz around the Jim Beam® Highball cocktail I would like to discuss to enlighten our readers on this tasty libation. What’s with the scoop on this elevated Highball cocktail? 

Beth: The Highball from yesteryear was a pretty plain whiskey and soda. The warm whiskey poured over the rocks, melting them as it cascaded to the bottom of a glass. Your soda usually came from a soda gun, which can be inconsistent and may not be as highly carbonated as one would hope. But now, the Highball cocktail is back and better than ever! Paying close attention to the chill, dilution and carbonation, the Jim Beam® Highball is built differently. Whether it is coming from one of our amazing Highball machines, or even a handmade Highball, we ensure that our whiskey is chilled, the ice is premium and the carbonation is as bubbly as possible. We also suggest that it be served in a Highball glass. Tall and slender, the Highball glass keeps the drink colder and preserves carbonation better. All these factors add up to an incredibly refreshing, delicious sipper: the elevated Highball!

Joe: When should I be drinking Highballs?

Beth: In the heat of the summer months, it should be imbibers go-to sipper! Highballs are meant to refresh you and bring people together. So, sipping them on patios, by the pool, watching sporting events or at any gathering with your friends is highly encouraged.

Joe: Is there an entrée or style of dish that you feel pairs best with the Highball cocktail? In my experience, we have excellent range.

Beth: I think it is a lot of fun to pair it with local favorites. With the Highball Roadshow going on tour this summer, we will see the Jim Beam® Highball traveling the East Coast and pairing with crab cakes, croquettes, fried chicken, BBQ and a whole lot of other regional fare. I suggest trying a Highball with your favorite bites and seeing what you like best. The proper Highball Formation is a Highball in one hand and your favorite bites in the other, so like Booker used to say about his whiskies, I think you should Highball Formation “any damn way you please!”

Joe: I have been hearing lower ABV is really trending right now. Do you think this is because of brunch and patrons just drinking earlier? Or longer?

Beth: I’m sure that has a little to do with it. I think we can attribute the surge of lower ABV sipping to a few things. There is a trend in consumption moderation where folks are searching for balance in their lives and diets and I think they are finding that sipping low ABV allows for them to enjoy alcohol, but in moderation. I also think that the availability of lower ABV options on the menu helps with their popularity. Bars are cultivating their experience around a diverse menu of options, allowing people to sip however suits them best without having to “order off menu.”

Joe: As we are coming out of the pandemic. I have noticed that immunity and drinking lower calorie options are really pushing their way forward. I think Highballs fall directly into this category as a low calorie option. What are your thoughts?

Beth: I think they fit perfectly in the lower calorie space. Whiskey in and of itself is rather low in calories to begin with. It is generally less than 100 calories per 1.5 part pour. For the Highball, you are taking that whiskey and adding soda water, which is a common choice for a low calorie, non-alcoholic beverage. That’s a match made in low calorie heaven!

Joe: In terms of Highballs from, let’s say, the 1980s, how do you compare the old school plus one cocktail to today’s Highball?

Beth: This is not your Grandad’s Highball. It is the ubiquitous Highball, perfected abroad and bringing its expert execution to the US. 

Joe: Tell me about this new Highball machine Beam Suntory created. It’s such an amazing piece of equipment.

Beth: The Jim Beam® Highball machine takes those perfect Highball factors we chatted about earlier and brings them into one amazing machine. The whiskey is chilled, helping keep dilution to a minimum. The bubbles of carbonation that are produced from the machine rival those in champagne. Together, these help craft the most refreshing Highball, poured directly from one spout in a very sessionable ration of one part whiskey to four parts soda water.  

Joe: Let’s talk about ice. I get super excited about ice and I figured if we are discussing new school Highballs, we can really highlight ice. Why is ice so important to the Highball cocktail?

Beth: Good ice is important in all cocktails. You and I are super spoiled because we have amazing craft ice at our fingertips here in the city – shoutout to Rich Finck & KY Straight Ice! Great ice is incredibly important in the Highball cocktail as it helps us attain that perfect combination we have been speaking about. Slow and even melting allows for the cocktail to maintain its chill without quickly diluting down while keeping it refreshing and delicious to the last sip!

Joe: Fantastic info, Beth! Thank you for taking the time out of your schedule and sitting down with us to discuss Highballs. As always readers, until next month!

If you drink it, I study it.
Cheers!
Joe

Joe Daily and Beth Burrows.

The New Heaven Hill Bourbon Experience

Meet the two instrumental women behind this major distillery renovation

 

By Anna Byerley
Photos by Chris Humphreys, Heaven Hill Distillery

 

After a long, multi-year process, what was formerly known as the Heaven Hill Bourbon Heritage Center, is now the new Heaven Hill Bourbon Experience. The grand opening for the newly renovated, expanded and renamed space was held on June 14.  

Susan Wahl.

We spoke to the two women behind the Heaven Hill Bourbon Experience project, Susan Wahl and Anna Hibbs, to find out more about the project, their roles that made this project come to life and what it’s like to be a woman working in the bourbon industry. 

The Heaven Hill Bourbon Experience provides visitors with an engaging and interactive American Whiskey experience unlike anything else seen on the Kentucky Bourbon Trail. Guests can expect three iconic tasting rooms, an entirely new and expanded retail center that includes a living room and kitchen vignette, the new 1935 distillery theater, the new You Do Bourbon lab where guests can taste, bottle and personalize their very own Heaven Hill bourbon. There’s also a self-guided tour component where guests can leisurely explore the galleries, special exhibits on Larceny and Elijah Craig, two of their premium brands, the new Five Brothers Bar & Kitchen and a rooftop deck.  

Anna Hibbs.

“With the new grand opening, we are transitioning to being called The Heaven Hill Bourbon Experience which better encapsulates who we are as a company and allows people to find us more easily,” Vice President of American Whiskeys at Heaven Hill Distillery and lead over the entire project, Susan Wahl said. Wahl was able to get the project kick-started within the company and was also on the day-to-day team that oversaw the project. 

Bourbon culture and tourism have gained a tremendous amount of momentum over the years, drawing attraction from all over the country. “We looked at our old Bourbon Heritage Center in Bardstown and realized we needed to provide our guests with a more immersive experience,” said Wahl. “We’ve seen bourbon culture explode and wanted to give people of all types a unique experience on the Bourbon Trail to tell the Heaven Hill story. It was important to appeal to all types, from the novice bourbon drinkers to the bourbon enthusiasts,” Wahl explained. 

Marketing Manager for the Kentucky visitor experiences – which includes the Heaven Hill Bourbon Experience in Bardstown and the Evan Williams Bourbon Experience in Louisville – and Project Manager for the Heaven Hill Bourbon Experience, Anna Hibbs, explained the exciting opportunity to manage this new visitors center project day-to-day. “Often, especially with a construction project, Susan and I are the only women in the room. Or if it is with construction only, I am the only woman in the room,” Hibbs explained. “It’s been fun and exciting. I also had a baby in the time that we were building the Heaven Hill Bourbon Experience, so that was a world all on its own. We have so much support for female leaders in our company and Heaven Hill is second to none in terms of that.”

As a woman working in the bourbon industry, “We have a unique place. This whole project was very much Anna and me, and in the bourbon world, that’s a little unusual. Anna and I have the dual challenge of not only caring for these projects and stewarding the business, but also stewarding families as well,” Wahl said. “The unique part about working for Heaven Hill is that they have been very flexible when it comes to women in the workplace. In particular, we call it work-life flow because balance is tough and isn’t always easy. But when you have flow, you can go from personal to business and back.” 

The new Heaven Hill Bourbon Experience is now open to the public and guests are encouraged to come to Bardstown and check out the newly opened visitors center. “There’s so much to learn and do. Even if you have been to our visitors center in the past, it is very different now,” Hibbs said. “We will be including rotating tours and tastings throughout the year, so an experience in the summer might be different than something we would offer in the fall. We’re proud of the work we’ve done and we really want people to come see what we at Heaven Hill are all about!”

Max Shapira and Governor Andy Beshear.

Heaven Hill Distillery
1311 Gilkey Run Rd
Bardstown, KY 40004
heavenhilldistillery.com

Over The Edge for Gilda’s Club Kentuckiana

Photos provided by Gilda’s Club Kentuckiana

 

Gilda’s Club Kentuckiana partnered with Over The Edge to provide a unique fundraising event on May 21. One hundred thrill seekers challenged themselves and rappelled down the 18-story Hyatt Regency Louisville to raise funds for social and emotional cancer support. 

Letter from the Editor July 2021

Photos by Andrea Hutchinson.

Welcome to the Women in Business July Issue where we celebrate the woman go-getters in our community who are creating positive change and are well-deserving of recognition. Before I dive into who these incredible women are who are featured in this issue, it is with great pleasure and excitement that I announce and reintroduce to you Janice Carter Levitch Humphrey, The VOICE of Louisville’s Publisher and also now co-owner along with her husband, Steve Humphrey! Janice will continue leading at the helm of The VOICE as it operates as a separate entity from Red Pin Media, so expect great things ahead from your favorite local and iconic publication as Janice leads us towards new beginnings. In this transition, while I’m thrilled for our team and Janice’s future endeavors as co-owner, we are bidding farewell to esteemed and longtime VOICE colleague, Laura Snyder, who has accepted a new position with LEO Weekly and I and our team will miss her dearly! We wish you all the best, Laura. 

In this issue, you will meet some of the other movers and shakers in our area, like Susan Wahl and Anna Hibbs of Heaven Hill Distillery who were instrumental in the creation and renovation of the new Heaven Hill Bourbon Experience. We spoke to Ingrid Hernandez of INgrid Design who also recently underwent a total renovation and expansion of her growing Highlands business. 

We’re introducing a new monthly feature, Industry Showcase, where we’ll highlight local professionals in the theme of our issue. Take a look at this month’s showcase to meet Samara Davis of the Black Bourbon Society and Diversity Distilled, Ashley Davis Sigman of Davis Jewelers, Kelley Dearing Smith of Louisville Water Company, Dawn Marshall of KTC Construction and Janna Flowers of Clique Boutique. We chatted with the talented team of estheticians and expert injectors at The O’Daniel Studios for our Health & Beauty Chat. For our other new monthly feature, Home Trends, we interviewed Judie Parks of Berkshire Hathaway HomeServices Parks & Weisberg Realtors to get the inside scoop on current real estate trends. We also featured a gorgeous outdoor space of a private home recently designed by local interior designer Summer Eliason.

VOICE Writer, Laura Ross, wrote a lovely article about the four current women university presidents in our area: President of the University of Louisville Dr. Neeli Bendapudi, Ph.D., President of Bellarmine University Dr. Susan M. Donovan, Ph.D., President of the Kentucky College of Art and Design Moira Scott Payne, and President of Spalding University Tori Murden McClure. 

Another group of incredible women worth noting are the mentees of the LEE Initiative’s Women Culinary and Spirits Program. Barn8’s Executive Chef, Alison Settle, also received a highlight as she introduces their summer menu. 

Other fun features include an inside look at the upcoming films at the newly reopened Speed Art Museum Cinema, info on the Jim Beam® Highball Formation Tour coming to town and a Q&A with our resident Daily Libations Columnist, Joe Daily, and Jim Beam American Whiskey Ambassador, Beth Burrows. You even get a sneak peek inside the inner workings of my personal bag in our monthly What’s In My Bag column and lots of fun events going on around town as the mask mandate finally lifts! 

Cheers to summer, VOICE readers. Remember to celebrate those amazing women in your own lives this month and enjoy the sunshine – but don’t forget your SPF. 

Sincerely yours,

Liz Bingham
Editor in Chief 

The Women of Bourbon Barrel Foods

Matt Jamie shares appreciation for the women in his life and within his company

 

By Ella Treinen
Photos courtesy of Bourbon Barrel Foods

 

In the last 15 years, many have come to know Bourbon Barrel Foods through the face of President, Founder and Owner Matt Jamie. It isn’t the success of Bourbon Barrel Foods that Jamie wanted to emphasize for this article, but the women who help make it successful.  

For Jamie, it’s hard to put a finger on one single most important woman in his life. From his mother to his daughter to his employees to his trusty office dog, Jamie is consistently supported by strong women in and out of the workplace. He started Bourbon Barrel Foods, a company that manufactures bourbon-centric gourmet food products, in 2006. His first employee was his mother who worked around the clock to help Jamie turn his vision into a reality. She set a precedent for the many women who would come to fill vital leadership roles and positions within Bourbon Barrel Foods. 

Bourbon Barrel Foods has since become a staple of both the bourbon and gourmet food industries. More than half of the employees who work to help the business flourish are women, and Jamie is grateful for their consistent dedication and inspiration. “They’re important to me and I want them to know it,” said Jamie. 

Jamie’s relationship with many of the women runs deeper than casual work chatter constrained to the office. Many of them have been with him for between five to 15 years, helping him to grow as the president and as an individual. Collectively, they fill a vital role across many different job descriptions, from chief financial officer to warehouse manager. When Jamie first opened his retail store, even his daughter would work the counter as just an 11-year-old.

In Jamie’s eyes, the women behind Bourbon Barrel Foods may all bring different assets to the table, but they share one thing in common. “They have embraced a brand that I created as if it was their own, and they believe in it. I didn’t ask for that,” said Jamie. 

Located at:
Bourbon Barrel Foods
1201 Story Ave., Ste. 175
Louisville, KY 40206
bourbonbarrelfoods.com
502.333.6103

Highball Hits the Road

The Jim Beam® Highball Formation Tour is headed your way

 

By Ella Treinen
Photos courtesy of Jim Beam

 

With the doom and gloom of the previous year largely behind us, there’s a new wave of energy and cautious optimism sweeping the nation. No longer are we in isolation at 4 p.m. each day, watching Governor Andy Beshear update the latest death tolls from the COVID-19 pandemic, often with a drink in our hand. Thanks to Jim Beam, the drink in our hand may align with the hope of the coming summer months. It’s time to get social, and the world’s best-selling bourbon is making its way toward you for the Jim Beam Highball Formation Tour. 

Tim Heuisler.

Jim Beam American Whiskey Ambassador, Tim Heuisler, is hosting a happy hour that began in Tampa in May and will work its way across the East Coast. The tour is hitting Florida, New York, Tennessee and 11 others, showcasing the flavors of bars and restaurants across the nation. And you guessed it, the final destination is our good old Kentucky home, where 95% of the world’s bourbon is produced. 

Events will be hosted in Louisville and Lexington by Jim Beam American Whiskey Ambassador, Beth Burrows. Mark your calendars for August 6 in Lexington at Goodfellas Pizzeria and August 7 in Louisville at Chik’n & Mi Friday and Saturday. What better way to ring in a year of new horizons and forced time spent apart than together and with a Jim Beam Highball in hand.

“In the spirit of bringing us all back together, the Highball Formation RoadShow will be traveling city to city, showcasing the vast reach of the community Jim Beam has helped build around the Highball cocktail! Highballs fit into every setting, into every city and into the hands of everyone wanting to raise a glass to sipping with friends, sharing bites and enjoying being back in the world we have been missing!” said Burrows.

For those who aren’t familiar, a Highball is a cocktail made with whiskey, soda water, ice and a citrus peel. Differing from your straight and high-proof rocks glass full of bourbon, Highballs are light, low calorie and refreshing. The Jim Beam Highball Formation is shaking its way across the East Coast, determined to prove the Highball is a drink for everyone. 

“I look at the Highball as much more than a cocktail; it’s a culture,” said Heuisler. “I’ve enjoyed Highballs in cities around the world and I haven’t seen a drink bring so many different people together. Its light, refreshing and sessionable style allows it to pair with all types of cuisines.  Food and drink are maybe the only two things a lot of people can agree on these days. The Highball Formation Roadshow was created to bring us back together and showcase the diversity of our Highballer community.”

Even in bourbon’s birthplace, there are folks who say, “I’m not a bourbon drinker.” The team at Jim Beam might reply that those folks haven’t found the right bourbon drink for their taste. The number one selling bourbon in the world is betting on the Highball to introduce more folks to the spirit. After all, you don’t sell 10 million cases annually by sitting on your hands. Highballs will satisfy you whether you’re prone to reach for a beer, whiskey or a seltzer, but don’t wait for the event to try out a new way to enjoy the spirit of our hometown. 

Jim Beam is encouraging you to “get in formation” with a Jim Beam Highball and an iconic Kentucky snack. The perfect pairing is made to help you tap into your Kentucky pride by bringing the comfort and flavor of the bluegrass state. So grab a glass and have a taste of Kentucky, whether it’s fried chicken, pizza or pimento cheese.

While the cocktail is something to look forward to, what is even more exciting is the opportunity to reconvene as a community, because often it’s in a time of celebration that we can best appreciate America’s native spirit. The Jim Beam Highball Formation Tour certainly gives us something to celebrate, as their adventure across the East Coast comes closer and closer to our backyard. It’s the beginning of a ritual, building culture and community through our favorite cocktail.

Register for the Louisville and Lexington events here.

Chik’n & Mi
1765 Mellwood Ave.
Louisville, KY 40206
chiknandmi.com
502.890.5731

Goodfellas Pizzeria
1228 Manchester St.
Lexington, KY 40504
goodfellaspizzeria.com
859.523.5280

Health & Beauty Chat July 2021

Alexa Warren, Mandy Troutman, Brooke Tincher and Twyla Henderson.

Featuring Director of The O’Daniel Studios Perry Rogers and his team of talented estheticians and expert injectors

 

By Janice Carter Levitch Humphrey
Photos by Kathryn Harrington

 

The O’Daniel Studios is composed of The Plastic Surgery Studio and the Advanced Skin Spa Studio.  Remaining true to its brand, The O’Daniel Skin Spa Studio specializes in skin rejuvenation inclusive of lasers, peels and injectables. They also offer a variety of body treatments including the ever-popular Emsculpt Neo for muscle building and fat reduction. At the O’Daniel Skin Spa Studio, they provide the most knowledgeable staff, a state-of-the-art facility and the latest treatments, all to provide a best-in-class patient experience. We spoke to the Studio’s Director Perry Rogers and his team to learn more about the services they offer. 

What different lasers do you offer and which one would be most beneficial to me?

We offer a variety of advanced lasers to address all skin concerns. For unwanted pigmentation, such as age spots, sun spots and freckles, we recommend our GentleLase Pro laser. It eliminates the appearance of selected pigmentation in the skin by using light to target the pigment and break it up. It’s a great treatment for the aging effects of sun damage. Another wonderful treatment that we can provide from GentleLase Pro is laser hair removal, which targets the hair follicle with intense laser light energy for thermal destruction, without damaging the surrounding tissue.

Another popular laser of ours is the Elos Sublative. Sublative rejuvenation is clinically proven to treat fine lines and wrinkles, acne scarring, stretch marks and textural irregularities caused by excessive sun exposure or aging skin. It works by bypassing the upper layers of skin and working directly on the collagen underneath, refining your skin from inside, and providing you with a more youthful appearance.

What is Botox/Dysport?

It is a drug injected in small doses into muscles in the face.  It weakens the muscle movement which in turn softens the facial lines caused by that muscle movement.  It is most commonly used in the forehead, furrow and crow’s feet areas. It takes only a few minutes to receive the injections, and a very fine needle is used with only minor discomfort. It takes 7-10 days for the Botox/Dysport to take full effect and for most people it lasts 3-4 months. 

What is EmSculpt Neo and what body parts can you treat? 

EmSculpt Neo is a non-invasive body contouring treatment with no recovery time or any pre-treatment preparation. The device simultaneously delivers both heat and magnetic energy at the same time resulting in more fat reduction and more muscle growth compared to any single gold standard product.  We can treat many body parts with this device including the abdomen, glutes, thighs, calves, triceps and biceps. Each treatment is only 30 minutes long and is equivalent to 20,000 sit-ups or squats in that time period. Patients receive optimal results after a series of four treatments and the best results will be seen three months after the completion of the series.

What is the process for lip treatment?

Lip filler is such a popular treatment and something that you may be thinking about. When a patient is considering lip filler, we will first have a consultation. In the consultation, we will address your concerns and goals. We will talk about realistic expectations and what can be achieved with lip filler. There are several options to choose from in terms of product. Your provider will help you determine which filler is best for you based on your anatomy and goals.  Once we have a treatment plan, you will be topically numbed for 20-30 minutes. After numbing, a hyaluronic gel filler is injected in an artistic manner. You can expect the injection portion to take around 20 minutes. After your treatment, you will receive information about what to expect and how to care for your lips post-treatment. Lips will look their best two weeks after treatment after settling into the tissue. We pride ourselves on creating a lip that is tasteful and helps to balance the face. 

What are the benefits of a customized facial?

Everyone’s skin is unique and customized facials offer exactly what your skin needs most. During the facial, we will cleanse, exfoliate, steam, massage and mask. Dermaplaning, chemical peels and facial waxing are all treatments that we can add to the customized facial. 

What is a Hydrafacial and how does it differ from a customized facial?

A real treat for your skin!  Hydrafacial uses a unique, patented Vortex-Fusion delivery system to exfoliate, extract and hydrate skin and also performs painless extractions with no downtime. You leave with dewy, glowing and radiant skin. Hydrafacials do differ from customized facials.  They are more of a treatment for the skin so they deliver instant and longer lasting results! This is a comfortable, enjoyable treatment but not quite as relaxing as our customized facials. We also offer Hydrafacial’s Keravive treatment that improves scalp health. We will cleanse, exfoliate and then nourish and hydrate your scalp. This will result in healthier hair growth.

The O’Daniel Studios
132 Chenoweth Lane
Louisville, KY 40207
drodaniel.com
502.584.1109

Want to be a part of our Health & Beauty Chat column?
Email Janice@TheVoiceLouisville.com and let’s chat!

Home Trends July 2021

Featuring Owner, REO Coordinator and Sales Associate for Berkshire Hathaway HomeServices Parks & Weisberg Realtors Judie Parks

 

By Liz Bingham
Photos by Andrea Hutchinson

 

Welcome to the inaugural Home Trends column where each month we will feature a local professional in the industry of homes, from realtors to interior designers to builders. Home Trends will be your go-to place to learn what’s hot and what’s not for your home, straight from the best in the biz. This month, we sat down with Judie Parks of Berkshire Hathaway HomeServices Parks & Weisberg Realtors to learn about the current trends in the real estate industry.

What are the trends you’re currently seeing in the real estate industry? 

Over the past three years, I’ve noticed the trend to get away from the formal dining room but to have a large enough space for entertaining, a trend that has continued to increase. People still want the space to have larger gatherings, but not for it to be totally isolated and only used two to three times a year. Instead, they prefer it to be part of the everyday living space.

When did these trends come about and what do you think caused or inspired them?

Due to the pandemic, a dedicated office space is a must. In the past, many buyers were content with a space in the basement or an extra bedroom that was both an office and guest room. However, with the pandemic moving the workforce home for a year, buyers really want that true office space and for it to be above grade if possible. I don’t see this trend fading anytime soon. Many employers have decided to keep their workforce at home or allow them a hybrid schedule of in-home and in-office.

The second trend I’m seeing is a pool! For years, having a pool in your backyard could be more of a detriment when selling than an asset. Since the pandemic, any type of outdoor space was a must, but an inground pool saw the biggest gain in popularity and that included homes in subdivisions where they already have a community pool. Outdoor kitchens and fireplaces have also been on the rise in the last three to five years.

The last trend deals more with how people are looking for homes. The pandemic forced many agents to brush up their Facetime skills and I don’t see this diminishing in the near future. With inventory being at an all-time low, many buyers both local as well as out of state, cannot physically get to the properties fast enough. They are relying on their agents to get in and virtually show them the property before the deadline hits to submit an offer.

Everyone these days is talking about how it’s currently a seller’s market and not a buyer’s market. Do you think that will shift any time soon?

I don’t see this shifting in the near future. No one has a crystal ball, but with the low-interest rates and lower than normal inventory, I would predict this trend is going to be here for another six to 12 months at a minimum. One of the main reasons we have all-time low inventory is the lack of new construction.  The pandemic has caused a multitude of shortages, and thus, increases in pricing. Most builders are reluctant to build a home on spec when they cannot get a good handle on the final cost to build that home. Custom building is also down for the same reasons. This means you have even more buyers seeking a home in the current inventory when in the past, they would have built something new. 

Do you have any advice for a current seller? And a current buyer?

My main advice is the same for both a seller and a buyer: hire a professional realtor to help you! Sellers are going to be faced with 20-100 showings in a two to three day period and then having to discern between five to 20 offers and which one to accept. A buyer is going to have to make an offer that outshines the others and they have to do it upfront. Both scenarios require the expertise of a realtor that can truly hold their client’s hand and guide them through this very stressful and frustrating process. Buyers are being very creative, from agreeing to cover the appraisal gap, waiving inspections or not asking for repairs, to offering the seller a signing bonus at the closing table. These options all have their pros and cons and the buyer needs the guidance of a realtor to explain them and help them discern what is best for their particular situation. 

I also think that when houses are selling as quickly as they are, it can be very easy for a seller to decide they don’t have to get their house ready to show as in the past. I totally disagree and believe that professional staging, consultation and preparing your home to sell is more important than ever. The majority of the buyers are viewing the home online, and if the home does not present well, the buyer will not come and the sellers will not get the multiple offers they are anticipating and a higher sales price.

This also goes hand in hand with not overpricing a home.  In the current market conditions, it is very unlikely that you will underprice your home. The opposite is not true; you can still easily overprice your home. Buyers expect that the list price is the bottom number and the seller expects above and typically well above. If the home does not show well and the buyer feels it needs too much work for the asking price, then the buyer will not even submit a low offer (as they would in the past). If enough buyers feel this way then the seller loses their advantage and the home sits.

For those looking to buy or sell a home, I hope they will reach out to us at Berkshire Hathaway HomeServices Parks & Weisberg Realtors! We would love to help them find or sell their home and answer any questions they might have to get the process started. 

Berkshire Hathaway HomeServices
Parks & Weisberg Realtors
295 N. Hubbards Ln. Ste. 102
Louisville, KY 40207
bhhs.com/parks-and-weisberg-realtors-ky302
502.897.3321

Want to be a part of our Home Trends column?
Email Publisher Janice Carter Levitch Humphrey at Janice@TheVoiceLouisville.com for more information.