By Voice-Tribune • Photo by Matt Johnson
Brianne Windell’s role at TRIM NuLu encompasses both managerial responsibilities and senior expertise as their Lead Colorist.
Her journey into the world of cosmetology began immediately after graduating high school, driven by a deep-seated passion for the interplay of color and artistic expression. Initially considering a path toward pharmacy school, she found herself irresistibly drawn to the art of hair design, where “Every day is an opportunity for creative transformation.”
Over the course of a decade, Brianne has honed her craft, specializing particularly in the intricate art of color correction. “There’s something profoundly satisfying about the process of revitalizing someone’s look and instilling them with newfound confidence. It’s a privilege to witness the tangible impact a fresh color can have on a person’s sense of self.”
Beyond her own artistic endeavors, she is equally passionate about nurturing the next generation of talent within the industry. Mentoring emerging stylists and guiding them through the nuances of the craft and empowering them to carve out their own unique paths.
“As the first colorist at TRIM NuLu, I seized the opportunity to establish and spearhead the development of our color department.” Today, their department thrives with seven dedicated colorists on staff, and their recruitment efforts remain ongoing as they seek to expand their team.
One of the most significant challenges Brianne has encountered in her career, particularly as a woman in business, is the perception of her profession. “Unfortunately, there’s still a prevalent misconception that being a hairdresser is not a serious or respectable occupation. Despite the skill, creativity, and dedication required in this field, some individuals undervalue the importance of cosmetology and the role it plays in everyday life. ”
Navigating these stereotypes and biases has been a persistent hurdle. Breaking through the stigma attached to the beauty industry and asserting the legitimacy of her profession has required constant advocacy and demonstration of the value she brings to clients’ lives. “It’s about more than just cutting hair or applying color; it’s about enhancing self-esteem, creating confidence, and empowering individuals to express themselves authentically.”
By consistently delivering exceptional results, creating strong client relationships, and striving to demonstrate professionalism in every aspect of her work, Brianne challenges outdated perceptions. “I’m committed to continuing to break down barriers, challenge stereotypes, and elevate the status of my profession, not just for myself but for future generations of women in the industry.”
Brianne is deeply committed to the growth and development of her team. Prioritizing creating a supportive work environment and building strong client and coworker relationships. “I take a hands-on approach to leadership, am actively involved in the day-to-day operations of the salon and creating a collaborative environment where everyone feels valued and heard.”
As TRIM NuLu continued to experience growth and success, Brianne recognized the need to evolve her approach and become more forward-thinking in her management style. “Today, I’ve learned from those early experiences and understand the importance of always planning for the future, even amidst the day-to-day demands of running a busy salon. By embracing a forward-thinking mindset and staying agile in our approach, TRIM NuLu continues to thrive and evolve, ready to seize new opportunities and navigate whatever challenges may arise in the future.”
Brianne believes the role of women in the beauty and salon industry will continue to evolve significantly in the coming years. “Women have always played a central role in this industry, both as clients and as professionals. However, we’re now seeing a shift towards greater recognition and empowerment of women in leadership positions, from salon owners to industry influencers.”
Women are increasingly taking on leadership roles, driving innovation, and challenging traditional norms and standards. This trend is fostering a more inclusive and dynamic industry landscape, where women are not only shaping trends but also influencing business practices and industry standards.
“Moving forward, I anticipate that the role of women in the beauty industry will continue to expand and diversify, with increased opportunities for leadership, entrepreneurship, and mentorship. As a woman in the industry myself, I’m committed to empowering and supporting other women on their professional journeys, contributing to a more inclusive and equitable future for all.”
“Overall, by staying attuned to industry trends and proactively adapting our practices, we’re positioned to meet the evolving needs and expectations of our clients while maintaining our commitment to excellence and innovation in the beauty and salon industry.”
Alongside her responsibilities at TRIM NuLu, Brianne and her husband Chet cherish their roles as loving parents to their son, Owen, and two dogs Walter and Stanley. ”Trying to always make time for everything has involved many sleepless nights and powering through to make sure everything, and everyone, has what they need to be successful. However, I wouldn’t have changed my choices for anything.”
“For other women who are embarking on their own journey of entrepreneurship while juggling a family, I would say that it’s always important to have strong people in your corner. I could not have created this success without the support of my family, especially my mom. She has always made sure if there is help needed to step in and be exactly what I need in that moment with a smile. My success would have never happened without her alongside me. No person is an island, and you’ll always need support. Sometimes that support comes from your family and sometimes it comes from friends or business partners. No one achieves success on their own; there is always someone along the way that helps elevate you to the next level.”
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