Itâ€™s a craze thatâ€™s taken over the World Wide Web, particularly with the advent of Carly Rae Jepsenâ€™s â€œCall Me Maybe.â€ But, in the Derby City another song has locals singing â€“ or more so lip syncing â€“ in the new Republic Bank Trolley Hop lip dub video, created by Cool World Video Creations and funded by Republic Bank and Trust Company.
Released Dec. 7 on the video-sharing website YouTube, the three-minute clip features several Louisville notables and community members mouthing the lyrics to â€œItâ€™s A Beautiful Day,â€ as the studio version of the Tim McMorris song plays in the background.
Following the success of Republic Bankâ€™s â€œSharing Smilesâ€ video produced last spring by Cool World, the company began searching for a new opportunity to collaborate on a film project, finding its partnership with the First Friday Trolley Hop the perfect excuse.
â€œ(CoolWorld) had very good luck with the lip dub they had done previously at Assumption and some other stuff like that. And it was big. The Olympics were doing lip dubs for â€˜Call Me Maybe,â€™â€ said Michael Sadofsky, senior vice president and chief marketing officer at Republic Bank, of the Trolley Hop videoâ€™s concept.
A type of music video combining lip synching and audio dubbing, the lip dub is made by filming an individual or group of people lip synching while listening to a song or any recorded audio, then dubbing over it in post-editing with the original audio of the song.
Over the course of about three hours on a Saturday, Cool World Creative Director Dustin Davidson filmed nearly 150 individuals â€“ including host of â€œPower to Changeâ€ Charla Young, Louisville Mayor Greg Fischer, Councilman David Tandy, CEO and President of Republic Bank Steven Trager and representatives of the Derby City Whisker Club â€“ lip syncing to â€œItâ€™s a Beautiful Dayâ€ while walking or dancing in front of businesses along Main and Market Street.
â€œWe tried to find the right song that would fit the mood of what this was,â€ Davidson said. â€œThe song we did, â€˜Itâ€™s a Beautiful Day,â€™ was actually by the same artist that we used for the other video (â€˜Sharing Smilesâ€™). And we want (the video) to portray (the trolley hop) being this fun area in this neighborhood, friendly community.â€
From Actorâ€™s Theatre to the Kentucky Center for the Arts, the Louisville Science Museum and Garage Bar, several of Louisvilleâ€™s finest locales appear in the video, which has currently racked up more than 1,500 YouTube hits.
â€œOur ultimate goal was to get more business for the entire Trolley Hop route and show people what is going on there,â€ Sadofsky said. â€œWhether youâ€™re included or not (in the video), any more business they get in general is whatâ€™s good for the community.â€
Davidsonâ€™s also proud of what the video demonstrates about Republic Bankâ€™s community outreach. â€œWhen people think of banks they think of rich corporate guidelines,â€ he said. â€œThat (Republic Bank is) doing this, that theyâ€™re opening up and singing and dancing and having fun, for my company thatâ€™s a blast.â€
Sadofsky and Davidson plan to continue pushing the video in the future. The two hope to attract more visitors to the YouTube link to help garner more awareness of Louisvilleâ€™s First Friday Trolley Hop not only locally but also throughout the country. â€œOut-of-town businesses, in general, donâ€™t know about (the trolley hop), donâ€™t know about the retailers, whatâ€™s going on down on Main and Market or Nulu and that area,â€ Sadofsky said. â€œThatâ€™s why we do (videos like this). … Itâ€™s what makes Louisville what it is. … People are having fun (with this video) â€“ It makes you feel good. Youâ€™ve got to smile when you see it.â€
To view the recently released Republic Bank First Friday Trolley Hop lip dub music video, visit www.youtube.com/republicbanktv.
For more on the Trolley Hop, visit www.firstfridaytrolleyhop.com.