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Brown Hotel celebrates 95th birthday

J.Graham Brown opened the doors of his opulent new hotel at the corner of Fourth and Broadway on Oct. 25, 1923. The $4 million hotel has since welcomed dignitaries and celebrities, hosted thousands of grand parties and weddings, created the now-legendary Hot Brown sandwich and become a proud tradition in the heart of its hometown of Louisville. To celebrate its 95th birthday, the hotel has planned a month of giveaways and specials for all to enjoy on this historic occasion.

The Brown Hotel’s two-story lobby. Photo courtesy Brown Hotel.

25 Giveaways

Dine at the Brown Hotel’s Lobby Bar, English Grill or J. Graham’s Café during the month of October for a chance to receive one of 25 giveaways including a Hot Brown lunch for two in J. Graham’s Café and a night’s stay in the hotel’s famous Muhammad Ali suite, dedicated in 2001 by “The Greatest” himself. Ask your server for details.

95th Birthday Cake Cutting

A birthday is not complete without some cake. The Brown Hotel will have an official cake cutting with the dessert highlighting historic photos of the hotel on Oct. 25 at noon in its second floor lobby.

Memorable Moments at the Brown Hotel

Share your photos of memorable moments at the Brown Hotel on Facebook and Instagram using #95attheBrown during the month of October for a chance to win prizes. One winner will be randomly selected each week.

Signature Birthday Cocktail

Toast to 95 years with the Brown Hotel’s signature birthday cocktail, The Brown’s Birthday Martini, featuring bourbon, Amaro Averna, cream, caramel tuile and a brandy soaked cherry. Priced at $10.25, it will be available for a limited time in the hotel’s historic Lobby Bar. Sip in the history and soak up the memories of good times with friends and family at the Brown Hotel.

El Taco Luchador Unveils Expansion

El Taco Luchador, the taqueria named the most popular taco spot in Kentucky by BuzzFeed and Yelp and recognized in Southern Living’s “City Guide to Louisville,” recently announced the opening of its expanded and renovated store at 938 Baxter Ave. 

New full bar at
El Taco Luchador.
Photo courtesy of El Taco Luchador.

Earlier this year, Olé Hospitality Group, the owner of El Taco Luchador, took over the space just next door at 936 Baxter Ave. to make way for significant enlargement and improvements to the original El Taco Luchador location that first welcomed guests in 2015.

“Our loyal customers have been clamoring for more room and we’re delighted to finally make it a reality,” said chef and co-owner Fernando Martinez. “We’re still in the same location in the Highlands, but we’ve been able to take it to the next level.”

The popular taqueria has gone from a tiny 24 seats to a more expansive dining experience. Inside and out, El Taco Luchador Baxter will be able to seat around 120. There is now a full bar serving the restaurant’s house-made margaritas and sangria as well as cervezas and a few other favorites. The most exciting addition is what’s called the “Taco Lounge,” an enclosed, heated courtyard.

“Over the next few months, we’re going to begin selling our sauces and adding online ordering, starting with this location,” said Martinez.

Taco Luchador’s Jefferson Street location opened in August. A St. Matthews location at Meridian Avenue was added in 2017. Olé Hospitality Group is planning to open El Taco Luchador Stonybrook Village Center in Jeffersontown later this year and a Colonial Gardens location is also in the works.

The restaurants are known for their brightly-painted walls adorned with colorful signature masks of “Luchadores,” the famed wrestler-entertainers of Mexico. El Taco Luchador serves over 10 fresh, cooked-to-order tacos along with Mexican sandwiches called “tortas” as well as salads and signature sides like “Elote Callejeros,” grilled corn on the cob with mayo, cotija cheese and chile pequin and desserts like homemade churros.