By Kris Ritcher
Founded in 1959 by Stanley Bayersdorfer, The Fashion Post has been a fixture in the Louisville retail scene since it’s humble beginnings in its original St. Matthews location. Still family owned and operated to this day, the shop has earned and maintained it’s reputation as a premier resource for classic menswear. True to their roots, the constant element of The Fashion Post’s aesthetic is good taste.
We now live in a world of menswear saturated with disposable and inexpensive suits, hoodies, denim and leisure activewear available on every website, at every mall and in every shopping center around. The days of a specialty shop, one that caters to discerning customers who appreciate the subtleties of superior tailoring, and a pair of trousers over cargo shorts, aren’t over yet, though. They are just fewer for the finding. The Fashion Post fills that space perfectly, and they take great pride in the experiential aspect of their business.
On my first visit to The Fashion Post, I met with Bob Bayersdorfer (Stanley’s son), who runs the shop now, and could immediately feel his dedication and passion for the business his family has built. Bayersdorfer described his target audience as “men and women who want their guys to look good, who want to look professional and successful on the job or a cut above the crowd in social settings. It’s for gentlemen who prefer a focused, well-defined look.”
Offering a thoughtfully selected collection of men’s sportswear, tailored suiting and various furnishings, The Fashion Post is a one-stop shop for any man’s wardrobe needs. But what sets it apart even further from department stores and online retailers is the professional service and expertise Bayersdorfer and his associates offer to every client.
Their in-house tailor shop includes professionals with over 100 years of combined experience, and at the helm of that expertise is Marvin Stone, who has been the head tailor for 53 years. Additionally, as an incredible perk to clients, every item (suiting or otherwise) purchased from The Fashion Post includes lifetime alterations at no charge.
The Fashion Post stocks garments and accessories from many notable labels such as Southwick, Jack Victor, Peter Millar, Bills Khakis, Gitman Bros., Robert Talbott, Scott Barber and Smathers & Branson, to name a few. However, Bayersdorfer told me, “We edit the store carefully. We go to market, but we don’t buy based on label. If it doesn’t fit the store, we don’t buy it.” And since Bayersdorfer and his team are on the floor everyday connecting with clients, the staff is able to really develop a knowledge of customers’ preferences. This experience combined with their expansive product knowledge allows them to educate their shoppers and further cater to their satisfaction.
If you’re ready (or your guy is) to transform your wardrobe or build upon it with quality styles that will stand the test of time and set you apart from the crowd, The Fashion Post can make it happen.
The Fashion Post
2420 Lime Kiln Ln.
Open Monday through Saturday