When Life Hands You Lemons…

Photos courtesy of Northwestern Mutual

Photos courtesy of Northwestern Mutual

What started in 2000 as a little girl striving to help others has since turned into a national fundraising movement making a true difference in the lives of children affected by cancer. Alex’s Lemonade Stand Foundation, named for Alex Scott, has the dual goal of raising awareness and funds for new treatments for childhood cancer and empowering children to do what they can to make a difference in the lives of others their age struck by cancer.

Alexandra “Alex” Scott was diagnosed with cancer just before her first birthday. When she was 4, she told her parents that she wanted to help find a cure for cancer by raising money at a front-yard lemonade stand. In one day, Alex’s Lemonade Stand raised a staggering $2,000. Every year following, Alex continued to set up lemonade stands while fighting her own cancer battle, determined to continue making a difference. The news spread on a national level, and soon, individuals and organizations all over the country were setting up their own lemonade stands with proceeds going toward Alex’s cause.

Photos courtesy of Northwestern Mutual

Photos courtesy of Northwestern Mutual

Alex passed away at only 8-years-old in 2004, but she lived to see her idea raise over $1 million in the fight against childhood cancer. A year later, Alex’s parents created Alex’s Lemonade Stand Foundation to continue their daughter’s work. The foundation has gone on to raise over $120 million, which has gone toward funding over 550 research projects, forming a travel program for families of children undergoing cancer treatment and creating resources everywhere for those affected by childhood cancer.

Thanks to the foundation’s strong reputation for research, one of the key partners in Alex’s Lemonade Stand Foundation is Northwestern Mutual. In 2012, Northwestern Mutual launched its Childhood Cancer Program to accelerate the search for better treatments and cures for childhood cancers and provide much-needed support to families battling the disease.

Photos courtesy of Northwestern Mutual

Photos courtesy of Northwestern Mutual

To date, Northwestern Mutual has raised more than $10 million for the cause, which has helped fund over 105,000 hours of research. Northwestern Mutual is also committed to helping ease the financial and emotional impacts of childhood cancer on families and children, including providing financial support for families who need to travel for treatments across the U.S and sponsoring a treatment journal provided to families free of charge.

Northwestern Mutual offices across the country host lemonade stands and other fundraising events with proceeds supporting Alex’s Lemonade Stand Foundation. June 2016 will mark the 13th annual Lemonade Days, a three-day national event where dedicated volunteers host thousands of Alex’s Lemonade Stands across the country with the goal of raising more than $1 million for childhood cancer research.

Thanks to this synergetic partnership and its noble goal, Alex’s Lemonade Stand will undoubtedly see much success for years to come. VT

For more information on Alex’s Lemonade Stand, visit alexslemonade.org.