Freezin’ For A Reason

Hundreds of Louisvillians will take “The Plunge” this weekend for a very special cause.

Tumbleweed on River Road will once again host the annual Special Olympics Polar Plunge, one of the organization’s biggest fundraisers of the year.

Tumbleweed Operating Partners Mike and Matt Higgins presented an $18,000 check to Special Olympics in 2011.

Tumbleweed Operating Partners Mike and Matt Higgins presented an $18,000 check to Special Olympics in 2011.

The Plunge works just like a walk-a-thon, but with one big twist: Participants solicit donations but instead of walking, they take a chilly dip into the Ohio River at Tumbleweed on the Waterfront. Anyone can participate by donating a “bear”  minimum of $75 (it’s only $50 for junior plungers).

Last year’s Polar Plunge was pushed out of the Ohio River for the first time since 2003 as high water forced the event to be held with participants jumping into a pair of pools set up in the amphitheater at Waterfront Park. The change didn’t deter plungers, however, as more than 1,275 turned out, raising $357,000 for Special Olympics.

This year’s event is sponsored by Tumbleweed, Zappo’s, WAVE 3, 84WHAS, 93.1 The Fox, Louisville’s GenX Radio 100.5, Radio Now 98.9, the Kentucky Law Enforcement Torch Run for Special Olympics, CBS Outdoor, Watson’s Pools, Louisville Metro Government and AAA Travel.

Tumbleweed Operating Partners Matt and Mike Higgins and their staff look forward to the festivities, despite the weekend’s icy outlook, at least for those who will be going for a swim.

“We support Special Olympics because it has given us such a wonderful tie to all of our local communities in Ohio, Indiana and Kentucky,” Matt Higgins said. “It started as a perfect opportunity for an event at the waterfront and now has blossomed into a heartwarming partnership that truly affects every person in our organization.

The brothers invite their entire staff to participate, said Matt Higgins. “It’s truly a team effort. It’s for such a great cause, and we are so proud to be a part of it.”
For more information about the Polar Plunge, contact Candace Thompson at 502.326.5002. e-mail cthompson@soky.org or go to soky.kintera.org/2012louisvilleplunge.


Saturday, February 25
Tumbleweed on the River

  • 9:30 am. to 1 p.m. – Registration (including day of walk-up registration)
  • 10:30 a.m. – Opening Ceremonies
  • 11:00 am – Plunging begins
  • Noon – Awards Break
  • Noon – ?? – Post Plunge Bash at Tumbleweed