By IGOR GURYASHKIN
Jessica Moreland lives and breathes clothes. Perhaps thatâ€™s no surprise. Growing up with a mother who runs one of Lexingtonâ€™s favorite consignment stores, Moreland spent her childhood surrounded by a plethora of outfits, jewelry and every other type of possible sartorial accoutrement. For the past eight years, Moreland has followed in her motherâ€™s footsteps by opening and running one of Louisvilleâ€™s own favorite stores: Sassy Fox, named aptly after her motherâ€™s own establishment.
â€œI love clothes and have always loved them,â€ Moreland says. â€œSo playing with clothes is pretty much the best job you can have I think. But Iâ€™m also environmentally conscious, so I like the recycling and upcycling aspect of consignment.â€
The goal of Sassy Fox is simple: find the best used clothes in Louisville and sell them back to her vast and ever-growing base of loyal customers who crave the latest styles that Louisville has to offer, with the focus on designer brands.
In addition, unlike certain other consignment stores who buy clothes upfront from individuals, Moreland and her colleagues at Sassy Fox pay the customer once that item has been sold.
â€œWith us, you end up getting more money if you do consignment,â€ she says. â€œIf someone is buying outright, then they really have to lowball you to make sure that theyâ€™re going to turn a profit. The great thing about consignment with us is that itâ€™s a portion of whatever we sell it for.â€
The best part of coming to Sassy Fox is the fact that, according to Moreland, many of the outfits from some of Louisvilleâ€™s hippest boutiques find their way eventually to her store. The reason? Most of those fashion lovers shop there in the first place.
â€œI would say most of our consignors are from the East End, St. Matthew and Indian Hills, as well as Prospect. At Sassy Fox, we look for current styles so we have to keep abreast of whatâ€™s on trend, but we also take into account more classic tailored looks; nothing that looks dated. We look for quality and nothing that looks used. Right now for example, orange is a color thatâ€™s very in. But equally, weâ€™ll soon have lots of maxi dresses.â€
If thereâ€™s one essential time to stop by Sassy Fox, Moreland is adamant itâ€™s in the leadup to the Kentucky Derby. The plethora of designer handbags and dresses should be enough, but the abundance of hats is also a draw.
â€œDerby is insane,â€ Moreland says. â€œThe months leading up to Derby are the best we have all year. The hats that we get in are spectacular. Tons of great dresses, and we usually have gorgeous jackets, which is great because Derby could be 30 degrees or it could be 90 degrees. So, we have a good mix.â€
The key to Sassy Foxâ€™s continued success, according to Moreland,Â is the fact that any visitor to the Sassy Fox will find something they like, whether by themselves or through the help of herself and her staff.
â€œI would rather someone find what theyâ€™re looking for than just buy something from me,â€ Moreland says. â€œA lot of our customers know that if they try something on and ask us how they look weâ€™re going to be honest and not simply say, â€˜Hey, you look great!â€™ Just so they buy something.â€
Sassy Fox is located at 150 Chenoweth Lane, Louisville, Ky. For more information, call 502.895.3711.