Business Briefs

Delta Dental of Kentucky Acquires Mouthguard Endorsed Exclusively by the American Dental Association

Louisville-based Delta Dental of Kentucky recently announced the acquisition of the only American Dental Association (ADA) endorsed mouthguard available to the retail market. Purchased on June 26, 2018, GAME ON Mouthguards, formerly known as CustMBite, is a product wholly owned by Delta Dental of Kentucky’s for-profit subsidiary, Dental Choice Holdings LLC.

GAME ON received the ADA endorsement due to the mouthguard’s superior, state of the art, shock absorbent advancements. Unlike traditional plastic mouthguards made of ethylene vinyl acetate, GAME ON is comprised of VistaMaxx material which creates 40 to 100 percent more shock absorbency than other available mouthguards. GAME ON also provides superior fit and comfort – allowing seamless wear for users. GAME ON owns the user patent for VistaMaxx for athletic mouthguards, dental occlusal trays and whitening trays.

Dentist and CustMBite founder Dr. Monroe Elkin began developing the mouthguards with VistaMaxx in 2004. Dr. Elkin will serve as a consultant with GAME ON and will continue to work on new and similarly progressive technology.

Chris Redman, former NFL and University of Louisville quarterback, will be employed by GAME ON as the business development manager. Beginning this fall, GAME ON Mouthguard is also intended to become the official mouthguard for University of Louisville and University of Kentucky athletic programs.

GAME ON will utilize local companies for packaging and fulfillment needs, contributing to the Louisville community by providing future jobs and technological advancements.

Liquor Barn-Party Mart Announces Launch Of Liquor Barn App And On-Demand Alcohol Delivery

Liquor Barn-Party Mart, Kentucky’s largest locally owned and operated retail chain of beer, spirits and wine has launched a “Liquor Barn” app and an e-commerce component on their website ( In conjunction with the app and updated website, Liquor Barn now offers on-demand alcohol delivery in the Louisville and Lexington areas.

Customers of legal age in Louisville and Lexington can simply log on to Liquor Barn’s app or website ( and shop Liquor Barn’s vast selection of beer, spirits, wine and accessories for delivery directly to their home, office or other venue. Customers can also place app or online orders for pickup at all store locations. There is a $20 minimum order requirement and a $5 delivery fee. The delivery fee is waived on orders over $75. The target delivery time is within one hour from the time the order is confirmed. The Liquor Barn app is free and available through iTunes and the Google Play Store (search “Liquor Barn”).

Customers ordering delivery service will be required to confirm that they are 21 or older prior to checkout. In addition, the recipient must be 21 or older to sign for the delivery and must show proof of legal age with a valid photo ID.

“We are very pleased to offer the conveniences of app and on-line shopping and delivery to our customers,” said Jonathan Blue, chairman and managing director of Blue Equity, LLC. “We are also very supportive of the social responsibility element by providing options for people who should not be driving. It is always our priority to ensure the best experiences and services for our customers.”

Lux Row Distillers Joins the Kentucky Bourbon® Trail Tour

Lux Row Distillers, one of Bardstown’s newest distilleries, is the latest Kentucky Distillers’ Association member to join the Kentucky Bourbon Trail experience, becoming the 13th stop on the world-famous journey that showcases the state’s signature spirit.

The announcement comes as the popular tourist attraction, created in 1999 by the Kentucky Distillers’ Association, continues to expand across the Commonwealth with distillery destinations hosting more than one million visits for the second year in a row in 2017.

“The Kentucky Bourbon Trail tour offers a variety unique and authentic experiences to visitors,” KDA President Eric Gregory said. “Lux Row has made a tremendous investment in an exceptional facility that beautifully showcases the timeless values and rich tradition of Kentucky bourbon.”

Lux Row opened its doors to the public with a lively ribbon-cutting ceremony in April, which featured Kentucky United Pipes and Drums marching band and hosted more than 450 employees and invited guests from around the world.

Located at 1 Lux Row, the company is one of six KDA member distilleries in Nelson County, including Heaven Hill, Willett, Bardstown Bourbon Company, Preservation Distillery and Jim Beam’s Booker Noe Distillery. The county seat is Bardstown – the “Bourbon Capital of the World.”

“We are thrilled and extremely proud to be a part of the iconic Kentucky Bourbon Trail and to welcome visitors from all over the world to tour our distillery and experience our award-winning bourbon brands,” said Donn Lux, chairman and CEO of Luxco. “The bourbon community has been incredibly welcoming of our family into theirs and we feel right at home here in Bardstown.”

Kentucky bourbon is one of the Commonwealth’s most historic and treasured industries, a booming $8.5 billion economic engine that generates as many as 17,500 jobs with an annual payroll topping $800 million, pouring $825 million into tax coffers each year.

With 6.7 million barrels of bourbon currently aging across the state, the Kentucky Bourbon industry is in the middle of a $1.2 billion building boom with companies investing in production and facility expansions as well as state-of-the-art visitor experiences.

The KDA created the trademark tour to give visitors an intimate, educational look behind America’s only native spirit at Kentucky’s finest distilleries. The KBT Craft Tour, featuring the state’s micro distilleries, launched in 2012 as the first of its kind in the country.

Now with an all-time high of 13 participating distilleries, other KBT members are: Angel’s Envy, Louisville; Bulleit’s Stitzel-Weller Distillery, Louisville; Four Roses, Lawrenceburg and Cox’s Creek; Heaven Hill in Bardstown and its Evan Williams Bourbon Experience, Louisville; Jim Beam in Clermont and Louisville; Maker’s Mark, Loretto; Old Forester Distillery, Louisville; O.Z. Tyler, Owensboro; Town Branch, Lexington; Wild Turkey, Lawrenceburg; and Woodford Reserve, Versailles.

Visit to learn more.

Adam Johnson, Senior Director of the KDA’s Kentucky Bourbon Trail program, said Bardstown’s authentic, small-town charm, growing culinary scene and significant investment in bourbon tourism have greatly enhanced the distillery visitor experience in the area.

“Lux Row is another world-class attraction that adds to Bardstown’s Bourbon legacy and must-stop status for the Bourbon lover,” Johnson said. “We’re proud and honored to welcome them to our iconic amber adventure.”

Lux Row Distillers will be the home of Luxco’s bourbon brands, including Rebel Yell, Blood Oath, David Nicholson and Ezra Brooks Kentucky Straight Bourbons. Open for tours Wednesday through Sunday, the experience will include a 45-minute walking tour and an educational tasting seminar in the tasting room.

For more information, visit

“Donn and Michele Lux have poured their hearts and souls into this experience and it shows in every last detail,” Gregory said. “We applaud their commitment to our legendary craft, and we thank them for all their efforts in securing Kentucky as the one true, authentic home of Bourbon.”