Business Briefs


Masonic Homes is now Masonic Communities Kentucky

While 2017 was a year to celebrate the legacy and history of Masonic Homes with its 150th anniversary, the nonprofit is now solidly focused on the future. With more than $95 million in new residential buildings and amenities nearing completion, the organization has introduced a new name and fresh branding.

“Masonic Homes of Kentucky is now Masonic Communities Kentucky,” said CEO and President Gary Marsh. “We wanted our brand to reflect the progressive, modern organization that we are today and still honor the Masonic tradition that has served our residents so well for so long. We continue to grow and expand and lead the way in aging care services and communities.”

The ownership, operations and legacy of care will remain the same for Masonic Communities, yet the new name and logo better reflect how the organization has evolved from its start as a home for widows and orphans of the Civil War, to a true community of daily living and specialized services that is open to all, regardless of affiliation.

“Several months ago, we began an extensive undertaking to talk with many of our residents, our employees and our community partners to hear from them what Masonic Homes really means to them,” said Marsh. “One word that we kept hearing over and over is the word ‘community.’ It’s certainly fitting for us since communities bring people and resources together. We are stronger together than on our own.”

Communities and campuses in Louisville, Shelbyville and Northern Kentucky provide the opportunity for individuals and families across the state to take advantage of the organization’s extensive continuum of care so that residents have the benefit of not changing their address as their needs change with age.

Masonic Homes partnered with Louisville-based advertising and public relations agency Bandy Carroll Hellige (BCH) to develop the new brand.

A modern, warm new look was created to reflect an organization that is innovative, welcoming and dedicated to the health and well-being of the individuals and families it serves. The new Masonic Communities logo is of a tree made up of many leaves of various colors – the leaves symbolizing the organization’s many communities, from Sproutlings Pediatric Day Care & Preschool to Miralea Active Lifestyle Community coming together to form one unit.

The new brand launches during a landmark year for Masonic Communities as the nonprofit readies new communities and expands existing communities and services.


Seven Individuals Selected to Kentucky Athletic Hall of Fame Class of 2018

Seven individuals who have made outstanding contributions to sports during the past several decades have been selected as the 2018 class of the Kentucky Athletic Hall of Fame powered by the Kentucky Lottery (KAHOF).

A selection committee comprised of 15 sports media members from throughout the Commonwealth selected this year’s class. All votes were independently tabulated by regional accounting firm Dean Dorton, one of the largest accounting and advisory firms in Kentucky, with offices in Louisville and Lexington.

The 2018 KAHOF class members and their families will be honored on August 22 at the Muhammad Ali Center in downtown Louisville. For ticket information or sponsorship opportunities, please contact Julie Howell at jhowell@louisvillesports.org or call 502.587.6742.

The KAHOF Class of 2018:

Sam Ball – A native of Henderson, Kentucky, Sam Ball was a three-year starter at offensive line at the University of Kentucky, and as a senior in 1965, he was a consensus All-American, All-SEC, team co-captain and earned his BA degree. In 1966, Ball was drafted in the first round by the Colts and the second round by the Jets in the final year before the AFL and NFL merged. He played five years in the NFL with the Baltimore Colts, appeared in two Super Bowls and earned a Super Bowl ring with the Colts’ 16-13 win over the Dallas Cowboys in Super Bowl V. Ball was on the losing side in Super Bowl III when Joe Namath led the New York Jets’ historic, 16-7 upset of the Colts. Ball was a four-year starter at Henderson County High School when the Fighting Colonels posted a 32-2-2 record.

Bob Baffert: An Arizona native raised on a ranch in Nogales, Bob Baffert became a fixture at the Kentucky Derby with winners Silver Charm (1997), Real Quiet (1998), War Emblem (2002), American Pharoah (2015) and Justify (2018). The first three of these won the Preakness and lost the Belmont; Baffert then successfully conditioned American Pharoah to the first Triple Crown win in 37 years, followed by Justify in 2018. Baffert’s Derby winners all trained at Churchill Downs during their respective Triple Crown campaigns, drawing national and international attention to the Commonwealth. Baffert is a three-time winner of the Kentucky Oaks; won Eclipse Awards as top trainer in 1997, 1998, 1999 and 2015; has the most Triple Crown wins with 14 and second-most Breeders Cup wins with 14.

Bob Beatty: A Missouri native, Bob Beatty has spent 40 years coaching football, including 19 as head coach at Louisville Trinity High School. He was named national high school coach of the year in 2018 after the Shamrocks captured their 13th state title under his direction. His overall record at Trinity currently is 224-35 (.87 win percentage) with multiple games annually against the top prep schools in Kentucky, Nashville, Cincinnati, Indianapolis, Dayton and Florida. Coming straight out of college, Beatty spent two seasons coaching in prep ranks before being named offensive coordinator at William Jewell College (1980-86) where the Cardinals won several conference titles and finished runner-up in the NAIA National Championship.

Bernie Bickerstaff: A native of Benham in Harlan County, Bernie Bickerstaff is a 33-year veteran of the NBA as head coach, assistant coach, front office executive and scout. He was starting point guard and honorable mention all-state for the all-black East Benham High School, then played college basketball at San Diego State. In the NBA, Bickerstaff had head coaching stints with Denver, Seattle, Charlotte and Washington and was NBA coach of the year in 1986-87 with the Sonics. Bickerstaff has served as general manager for Charlotte and Denver and served 12 years as assistant coach with the Washington Bullets, where his team won an NBA Championship, competed in three NBA finals and 10 playoff berths. Currently a scout with Cleveland, he earned a second NBA title in 2016 with the Cavaliers. In 2014, Bickerstaff earned NBA’s Chuck Daly Lifetime Achievement Award.

Nicky Hayden: A native of Owensboro, Nicky Hayden grew up dirt bike racing against kids twice his age and raced superbikes at age 17 in 1997 while he was still in high school. Nicknamed “The Kentucky Kid,” he began riding professionally in the American Motorcycle Association circuit in 1999 and won his first championship race and AMA Rookie of the year honors. In 2002, Hayden became the youngest ever AMA Superbike Champion at age 21. In 2006, he reached the pinnacle of the sport by finishing first in the MotoGP, the premier motorcycle racing world championship: an 18-race series visiting 13 countries and four continents. His MotoGP title ended a six-year string of wins by famous rider Valentino Rossi. Hayden continued to see success, earning three MotoGP race wins and 28 trips to the podium. He was tragically killed in Italy in 2017 when struck by an automobile while training on a bicycle.

Ken and Sarah Ramsey: Natives of Artemus in Eastern Kentucky, the husband and wife team of Ken (University of Kentucky graduate) and Sarah Ramsey are among the Commonwealth’s most prolific Thoroughbred owners and breeders of all time. They have captured 28 titles as the leading owner at Churchill Downs and 20 titles at Keeneland and have earned leading owner titles at Kentucky Downs, Turfway Park, Gulfstream Park and Saratoga. The Ramseys have won four Eclipse Awards as owners; two Eclipse Awards as breeders; four Breeders’ Cup World Championship races with Bobby’s Kitten (Turf Sprint, 2014), Furthest Land (Dirt Mile, 2009), Stephanie’s Kitten (Juvenile Fillies Turf, 2011) and Stephanie’s Kitten (Filly and Mark Turf, 2015) and the Dubai World Cup with Roses in May 2005. They own and operate Ramsey Farm in Nicholasville, Kentucky.


Louisville CVB Celebrates Name Change During Milestone

As the Louisville Convention & Visitors Bureau celebrates a 50-year milestone of marketing the city, the organization is also looking towards the future with a name change to Louisville Tourism.

The new name coincides with unprecedented tourism development and reflects the economic growth the hospitality industry generates for the city. An expanded downtown convention center, ongoing hotel development and renovations, a growing bourbon district and new attractions are meeting the demands of the more than 16.4 million visitors coming to Louisville.

On July 8, 1968, the current iteration of Louisville’s tourism marketing agency was formed as “commission” with a dedicated funding source by the Kentucky General Assembly. Though previous organizations and booster groups from as early as 1910 can be traced to promoting visitation to the city in various forms, the “Louisville and Jefferson County Convention and Visitors Bureau” legally began operation on this date under a seven-member board funded by a “hotel and motel room tax to promote convention and tourism business.”

Said Louisville Tourism President & CEO Karen Williams, “Though the operating name of our organization has changed several times since 1968, our mission has not. We exist to grow Louisville’s economy through tourism in its many forms from conventions and meetings to group and leisure travel.”

Louisville Tourism offers several resources for the community to stay engaged and tools for hosting their own guests. In addition to a full-time Louisville Visitor Center open daily at Fourth and Jefferson Streets, Louisville Tourism is launching two new website features to enhance local tourism efforts. A new jobs portal will curate hospitality industry openings and career path information for the tourism professional. Another portal will offer complimentary speakers to groups on topics from hosting a family reunion to how to utilize visitor resources. Both are available at www.gotolouisville.com.