Business Briefs


Adidas and the University of Louisville today announced that they have extended its 19-year partnership with the University of Louisville through 2027-2028. A partner with adidas since 1998, the new agreement replaces the final year of the current deal which was to run through 2019. The Portland, Oregon based company will supply footwear, apparel, accessories and marketing support for all 23 of the university’s intercollegiate athletic programs.

“Our new partnership with Louisville is one of our largest ever investments in sport in America,” said Mark King, adidas North America president. “When you think about college sports in America, you think Louisville. The athletic program the Cardinals have created is remarkable. These young athletes are impressive competitors in every sport. Louisville has been an important partner of ours for nearly 20 years, and we see tremendous value in our new partnership as we continue to shape the future of sports together.”

Adidas and Louisville are going beyond the traditional college partnership by taking more of a multi-dimensional and symbiotic approach. Keeping the student athletes, future recruits and the city of Louisville in mind, the extension is constructed around collaborative widespread brand marketing efforts, athletic facility enhancements as well as the development of open source initiatives that continue to drive national awareness.

“When we began our relationship with adidas nearly 20 years ago, we weren’t in the same shape we are now,” said Tom Jurich, University of Louisville Vice President and Director of Athletics. “Adidas has stood arm and arm with us through adversity and success. The biggest winners in our cooperative partnership have clearly been our student-athletes, who are at the focus of all that we do.  We are thrilled to be partnered with an enterprise who shares our passion for innovation, pioneering efforts, striving for excellence and simply doing things differently.”


Louisville City FC recently announced a new ticket and fundraising program, LouCity Give&Go, to benefit deserving causes throughout Kentuckiana.

The “Give” portion of the initiative presents a new fundraising opportunity for local 501(c)3 organizations to get to experience the excitement of a LouCity home game while at the same time raising vital funds for their nonprofits.

This season, LouCity is making up to 5,000 single-game tickets available to charitable organizations to sell to the public at a nonprofit rate. For each ticket sold in the “Give” part of the program, a $4 contribution will go back to the nonprofit organization.

The program is also open to for-profit companies and individuals who would like to purchase and donate tickets in the “Go” part of the initiative, allowing less fortunate families and groups the opportunity to see pro soccer at Slugger Field.

Additionally, for-profit organizations and individuals can purchase tickets and donate for non-profit use. Any tickets bought through the “Go” portion of the program can be tax deductible.

LouCity is initially making donated tickets available to the following nonprofits: Active Heroes, Big Brothers Big Sisters, Jefferson County Public Education Foundation, U.S. Military Families and YMCA Safe Shelter Program

Any non-profits wishing to adopt the program as a fundraising opportunity should contact Zach Darst at For more information, visit

Waste Now formerly known as Waste Pro Moves to New Headquarters at 1228 West Breckenridge Street

When our company was founded we simply provided basic portable restrooms to construction sites. Now, we have expanded our reach to handle deluxe special event porta potties, handicap porta potties, hand washing and hand sanitizing stations, fresh water and grey water holding tanks, and luxury restroom trailer rentals. Waste Now has outgrown their old space on Petunia Ave, and look forward to their new Home Base!

As CEO of Waste Now, John Payne oversees a $1 million company built on capturing and removing waste — specifically the waste generated at parties, concerts, events and other organized gatherings. Waste Now provides everything from dumpsters to port-a-potties to collect all types of waste.

Over the last year, we have expanded our company to include addition of open top roll off dumpsters, trash boxes and temporary fencing. We are now able to provide 10, 20, and 30 yard dumpsters for residential, construction sites, and special events in Louisville, KY. The addition of dumpsters, “WasteBoxes” and temporary fencing has allowed us to become a more complete one stop shop.

Waste Now formerly known as Waste Pro is locally owned. The contact people that you will get to know and work with live in Jefferson and Oldham County. You will see the Waste Now logo on our delivery trucks, portable restrooms, and dumpsters throughout Louisville and the surrounding areas. We believe that when you see the Waste Now name, you will associate that with a quality product and great service.

2017 Vogt Award Winners Revealed

Six local startups are the 2017 Vogt Awards recipients. Each winner will receive $25,000 in non-dilutive funding and an additional package of valuable services and mentoring for early-stage entrepreneurs.

The winning companies are:

Eidolon LLC protects families threatened by the dangers of vacant properties through the deployment of proprietary devices that alert EMS when a property catches fire. Customers pay per device per month and a one-time installation fee. Eidolon successfully finished a 6-month pilot with Louisville Metro Government and will begin roll out in the third quarter of 2017. Eidolon’s growth is focused on cities and Property & Casualty insurers. Nathan Armentrout, James Gissendaner, and David Jokinen founded Eidolon.

HeXalayer LLC is an innovative technology startup focused on the exponential improvement in lithium ion (Li-ion) batteries. The material used in their patent pending technology has been extensively studied, with reproducible methods of synthesizing. It was integrated into 30 prototype battery cells, tested and the reproducibility of the battery performance was confirmed. This new material improves battery capacity by 400% with 15 times less weight for the unit battery cell. The company is run by CEO Harutyun Vardanyan and CSO Tereza Paronyan.

The Lokator Pitching Academy LLC is a patented strike zone system for baseball and softball pitchers that is used for instruction, evaluation and predictive analysis. The company developed vision technology for the iPhone that detects the location, velocity and trajectory of pitches thrown, and then exports big data to their proprietary online database. The product is unique in that it is the first to use vision algorithms to automatically document pitch location with a mobile phone camera. Stephen Stemle is the company’s founder.

Meta Construction Technologies LLC is a construction-tech firm that’s giving control to the asphalt industry with its innovative Fleet Dispatch software solution, BlackTop, a mobile app. The asphalt industry loses $1B annually due to avoidable trucking related expenses. Typical GPS Fleet Solutions use expensive hardware and are built for companies that own trucks, not companies that subcontract them. MetaCT Contractors request trucks from trucking vendors and tracks drivers using BlackTop. Nick McRae is the company’s CEO and Maxwell Kommor is the founder.

RCM Brain, Inc. helps healthcare providers collect more revenue from insurance companies by analyzing their contracts and claim payment information. The initial contingency fee service offering is designed to identify missing revenue from contractual underpayments and invalid denials. A planned subscription software platform will automatically identify billing and collection opportunities, while increasing the speed of claims processing with detailed productivity tracking. RCM Brain is led by John Williamson, CEO, Lee Hyman, COO, and Ren Decena, CTO.

WeatherCheck, Inc. monitors residential property addresses 24/7/365 via a SaaS subscription model. They then provide a historical report giving actionable steps to help property owners and service providers complete the insurance claims filing process. WeatherCheck decreases the overall cost of typical home improvements by 85% and increases claims filing success by 90%. Demetrius Gray is WeatherCheck’s CEO and Jermaine Watkins is their CTO.

The Vogt Awards help startup founders develop product ideas into viable and successful businesses by providing not only funding, but also dedicated mentorship and focused workshops.

“We had a record number of applicants for this year’s program,” Ellie Puckett, Commercialization Director for EnterpriseCorp, said. “Out of 64 companies, we feel that these six early-stage startups are developing the most scalable business models through innovative, technology-based products. We are looking forward to accelerating their growth even faster over the next several weeks.”


On Saturday, September 23, Teddy Abrams and the Louisville Orchestra open the 80th Season with classical music super star, Yuja Wang, performing Rachmaninoff’s cinematic Fourth Piano Concerto. The program also includes Ford Lallerstedt’s Mumbo!Jumbo! and Tchaikovsky’s Fifth Symphony. The event, made possible by David and Betty Jones, takes place at the Kentucky Center’s Whitney Hall at 8PM with an LO Concert Talks hosted by WUOL’s Daniel Gilliam at 7PM in the Mary Anderson Room (free for ticket holders). The AFTER PARTY sponsored by King Southern Bank, will be held in the lobby immediately following the concert and is open to ticket holders. Single tickets are available by calling 502.584.7777 or visiting Subscriptions of various sizes and price points are also still available by calling 502.587.8681 or online at

A pianist that radiates palpable magnetism and a distinctly contemporary sensibility, Yuja Wang is an astounding artist whose awe-inspiring technique is matched only by her eloquence as a musician. She has established herself as an international sensation and a fixture among the world’s leading orchestras, championed early on by preeminent Maestros including Gustavo Dudamel, Michael Tilson Thomas and the late Claudio Abbado. Ms. Wang has been named as Musical America’s Artist of the Year 2017 and is one of today’s most sought after soloists. Read her full bio at