Business Briefs


Zipie And El Toro Join Forces With Advanced Advertising Solutions

Zipie and El Toro are partnering to create data-driven, customer-focused digital marketing solutions which provide businesses with strategically cultivated customers.

Lexington-based Zipie is a full-service digital marketing agency which specializes in digital strategy, marketing, social media management and creative design. Based in Louisville, El Toro, a Deloitte Technology Fast 500 company, has revolutionized data and targeting as the only cookie-free solution for true one-to-one marketing.

Together, these businesses blend real, actionable data with relevant messaging and strategy. This results in advertising which targets the right potential customer, in the right place, at the right time. Rather than streams of irrelevant numbers, the solution provides realistic, business-focused proof of ROI in matching results with actual customers.

Zipie and El Toro deliver a sales-focused, one-to-one, omni-channel marketing solution that uses data to target and engage potential customers alongside content designed to convince as opposed to coerce. With the ever-changing needs of customers and the focus on where they are geographically, their marketing strategy constantly adapts to campaign objectives. Zipie and El Toro look forward to expanding this promising, profitable partnership to a diverse selection of businesses nationwide.


Venture Connectors Welcomes Tammy York Day To Monthly Luncheon

Tammy York Day.

Tammy York Day, president and CEO of the Louisville Healthcare CEO Council, will be the featured speaker at the next Venture Connectors luncheon on Aug. 1. The CEO Council is a nonprofit organization formed in 2017 to leverage the collective voice of Louisville’s top health care companies. York Day will share how the organization is actively engaging in initiatives to improve the health care economy both locally and nationally.

The council’s member CEOs hail from some of the most influential health care organizations in Kentucky and the surrounding region. They include: Kennan Wethington of Anthem Blue Cross/Blue Shield Kentucky, Mark Vogt of Galen College of Nursing, Phil Marshall of Hosparus Health, Bruce Broussard of Humana Inc., Ben Breier of Kindred Healthcare LLC, Russ Cox of Norton Healthcare, Mark Carter of Passport Health Plan, Greg Weishar of PharMerica Corp., Joe Steier of Signature HealthCare, Randy Bufford of Trilogy Health Services LLC and Cedric Francois of Apellis Pharmaceuticals.

York Day joined the council in January after a 21-year career with Delta Dental, most recently as the company’s chief operating officer. She is co-founder of the Unbridled Charitable Foundation, a 501(c)3 organization that holds events such as the Unbridled Eve Gala to raise money for local charities and raise Kentucky’s profile nationally. To date, the organization has generated more than $300 million in national media coverage and given more than $1.7 million to selected nonprofit beneficiaries.

York Day is the 2018 Fund for the Arts campaign chair, and serves on the boards of the Kentucky State Police Foundation and the Thrive Innovation Center. She holds a global MBA in finance and economics from Duke University Fuqua School of Business and a bachelor’s degree in business marketing from the University of Phoenix.

Venture Connectors’ monthly luncheons are held on the first Wednesday of the month at the Muhammad Ali Center, 144 N. Sixth St. Doors open at 11:30 a.m., and the meeting runs from 12 to 1:15 p.m. Registration is required at ventureconnectors.org. Members attend free; associate members pay $30. Guests who register online by noon the day before the lunch pay only $40.


Financing For Louisville City Fc Butchertown Stadium Finalized

Having broken ground on the Butchertown stadium development, Louisville City Football Club can now announce an agreement to terms for the last component of stadium financing, giving City all the pieces it needs to make the stadium venue a reality.

Fifth Third Bank will lead the syndication of the $55 million facility, and Middleton Reutlinger will serve as counsel to City. The transaction is expected to close in August, allowing the project to remain on its construction schedule.

“Fifth Third Bank is proud to assist as part of the LouCity process for the Butchertown stadium development,” said Mike Ash, Fifth Third Bank regional president, Kentucky. “Louisville City FC is building something special in our city and we are proud to help them serve the community in this way.”

All the funding for the 11,300-seat facility is borne by the Louisville City FC ownership, with a targeted opening date of March 2020. Louisville City secured $21.7 million in tax increment financing (TIF) at the end of May, which will flow back to the club as revenue as it generates incremental taxes in the district. The TIF was a key component to obtaining the bank financing, as it will help service the debt for the stadium.

“LouCity is proud to partner with Fifth Third Bank, an institution with a strong reputation for community involvement,” said Brad Estes, LouCity executive VP. “We can’t thank Louisville Metro and the Commonwealth enough as none of this would be possible without their help. This is legacy work that will leave a permanent impression on our city, and we can’t wait to get started.”

Construction on the development is set to begin in August 2018. Follow the team for updates at louisvillecityfc.com.


Write Now Marketing Announces Expansion of Services and New Louisville Marketing Managers

Only three months after launching an expansion to the Lexington, Kentucky area, Write Now Marketing, the full-service creative firm based in Louisville, is again on the move. The company recently announced it has expanded its offerings to include custom wearables and apparel for schools and businesses. In addition, Melanie Berry and Catie Wilson will be based in Louisville and will serve as Louisville Area marketing managers.

“Our client base continues to grow, and the addition of Melanie and Catie helps us to broaden and deepen our menu of client services,” said Debra Becknell, president of Write Now Marketing. 

Melanie Berry has worked with Write Now Marketing as a graphic designer and photographer for almost a decade. Over the years, her portfolio has steadily expanded.

Catie Wilson began her career in the banking and finance sector with an emphasis on sales and customer service.  In her new role with Write Now Marketing, she will grow and build existing client relationships while also cultivating new ones.

Write Now Marketing, whose client roster has included Kroger, Humana, Mortenson Family Dental, Cummins, KFC, Fetzer, Boston Beer, Norton Commons, Horizon Realty, University of Louisville, Louisville Party Center and Creasey Mahan Nature Preserve helps clients grow and reach customers. Founded by Becknell in 1997, Write Now marketing offers a full range of services, including email marketing, direct mail, social media marketing, printing, videography and branded apparel. The company brings together a team of creative marketing professionals that includes website and logo designers, graphic designers, creative writers, photographers, and videographers that have more than 70 years combined experience.

In April, the company announced its entry into Lexington, Kentucky and Emily Cvengros as Lexington Area marketing manager.


New Street Signs Enhance Revitalized Downtown

With $1.7 billion of development in full swing, the Louisville Downtown Partnership (LDP) is spearheading a campaign to update Downtown street signage to consistently and attractively brand Downtown Louisville. “The current street signage is an inconsistent mix of different conditions, colors, designs, fonts and sizes,” said Rebecca Matheny, LDP’s executive director. “Our goal is to replace all 800 street signs in the Central Business District to improve wayfinding and the overall aesthetic of Downtown.”

The initiative is part of LDP’s Public Space Enhancement Program and is entirely funded by Downtown stakeholders. District 4 Councilwoman Barbara Sexton Smith provided the seed money, as well as additional funds, to launch the campaign. “These beautiful new signs significantly improve Downtown and I am thrilled to support this important program in my district,” Sexton Smith said. “These bright blue street signs are easier to read, making it much safer to navigate Downtown. We’re open for business and everyone is welcome!”

Additional sponsors include Humana, JCTCS, Louisville Tourism, 4th Street Live!, Presbyterian Church USA, Frazier History Museum, Hines LTD and Kindred Healthcare, with active support from Louisville Metro.

To date, the new street signs have been installed at 16 Downtown intersections by Louisville Metro Signs and Markings. Businesses or private citizens interested in sponsoring an intersection should contact LDP at 502.584.6000 or email Ken Herndon at kherndon@louisvilledowntown.org.