What’s In My Bag September 2021

Matt Jamie.

Featuring the Founder of Bourbon Barrel Foods Matt Jamie


By Janice Carter Levitch Humphrey
Photos by Kathryn Harrington and Chris Witzke


For this issue, we thought it would be fun to see what’s inside a man’s bag, so we asked Matt Jamie, founder of Bourbon Barrel Foods, to share what he carries with him daily. It took a little convincing and he finally agreed. Take a look at what he doesn’t leave home without.

1. “Greenlights” by Matthew McConnaughey
It’s hard not to like Matthew McConnaughey, I’ve read and listened to his book a few times. Most of what I read could be seen as self-help type books, but I don’t think of myself as a self-help junkie. I read books that make me better, be a better dad, a better boss and a better friend. Books on spirituality, business and recovery are usually in my bag.

2. MacBook Air
I love my Mac. Any bag has to hold the Mac.

3. Money Clip
I’m a minimalist in practice. I strive to simplify my life each and every day. I recycle. I reuse. I repurpose. So the money clip is a repurposed rubber band that came off a bunch of organic celery. They usually last three to four weeks, but with the amount of celery I juice every morning, there is always a backup hanging on the knob of a cabinet in my kitchen. I never have cash, so it’s odd to see it in this picture. I carry an ID, a few credit cards and my key to get into the gym. Less is more.

4. Journal
I journal, not every day, but I do several times a week. Everything from grocery lists, business notes and to-do lists. There are lots of notes about work stuff, personal stuff (good and not so good), and family stuff too. It’s a great way for me to get out of my head or find an answer. It’s not intended for anybody but me, on occasion I do share. The paper has to be lined. The ink has to be blue.

5. Backpack
I buy a new backpack or bag every few years. They’re usually out of style long before I decide to replace them. This one is Herschel and someone in the office picked it out for me.

6. Ballcap
It’s not often I have a bad hair day, but the BBF cap is there just in case. Most of the time I wear it backwards.

7. Stationery
The handwritten note is important and says a whole lot more than thank you. I like to have my stationery on me because I need to do things as I think of them or I’ll forget. And the blue pen. I only write with blue ink. I prefer the Pilot pens over any other. They flow smoothly and just feel good in the hand. They’re nothing fancy. I lose them constantly or leave them behind. I’m surprised there was only one pen in my bag today because I usually have three or four.

8. Bourbon Barrel Foods Products
I realized a long time ago that I am a large part of the Bourbon Barrel Foods brands and the contents of my bag represent that. Who doesn’t carry their own soy sauce? I learned this trick from Julian Van Winkle; the man always has a flask in his coat. It’s necessary to tell the story of my company. Sometimes I gift it or use it for a photo opp, but it’s always on my person. I have a major sweet tooth and it’s not uncommon for me to have candy in my bag. Not much of what you see is staged. Yeah, we took the opportunity to stage some products, but for the most part, that’s what I travel with each and every day. I’m not fancy.

Bourbon Barrel Foods
Eat Your Bourbon Marketplace
2710 Frankfort Ave.
Louisville, KY 40206