This year’s seventh annual Wrapped in Red Gala Centennial Celebration presented by Brown-Forman will take place on Saturday, March 18. Join the Red Cross to celebrate a century of service in Kentucky and Southern Indiana. We spoke with American Red Cross Kentucky Region Senior Director of Communications Amber Youngblood to give you a sneak peek into the red-tie formal event!
What is the Wrapped in Red Gala?
The Wrapped in Red Gala is the largest fundraising event for the American Red Cross Kentucky Region, which is going into its seventh year. Proceeds from the gala benefit community disaster services and programs.
What can guests expect at the event?
Annually, guests have grown accustomed to being “wowed” by decor led by the efforts of Wayne Esterle at In Bloom Again, as well as anticipating new elements we strive to provide each year, which helps continue to surprise and delight guests. This year, we are highlighting our centennial celebration and incorporating elements of Red Cross activities throughout the past 100 years, with focus on our service to the armed forces. We are excited to have Heather French Henry returning as our emcee (she emceed in 2012), as well as having Louisville’s own music sensation, Linkin’ Bridge, who will provide a special performance. The Endless Summer Band, who has a nice following in Kentucky and Indiana, is returning this year to crank out great music with their flare of fun and engaging attendees to get out on the dance floor.
Tell us about this year’s theme and how it came about.
The Red Cross Louisville Area Chapter came into existence two weeks before the United States sent military troops overseas to support the Allied Forces in WWI. While the overall theme will be a centennial celebration, we will be emphasizing our work with military members and their families over the past 100 years, as well as other key points in history throughout the state.
Are there any design elements you can reveal about this year’s event?
With it being the Red Cross 100th anniversary, you may see accents resembling diamonds, which will be incorporated into our signature color, red! We will also pay homage to elements of the past as well.
What are your suggestions for how guests should plan their attire for the evening?
We consider this “red-tie encouraged,” meaning many of our attendees will wear elements of red, while others wear black or white attire, which rounds out the colors of our brand. While this is considered a formal affair, you will see a nice balance of formal evening wear in addition to smartly dressed people in creative cocktail attire and suits.
Why is this event important for the American Red Cross and the Louisville community?
The Red Cross Wrapped in Red Gala is the largest fundraising event we have in the Louisville area and the whole state. Proceeds from the event go toward disaster relief operations big or small, as well as preparedness programs such as our Home Fire Campaign. This campaign, with additional support from corporate partners like Almost Family, provides partner opportunities with fire departments and local volunteers who install free smoke alarms and deliver fire prevention and safety information in homes that need them. The Red Cross Kentucky Region responded to more than 1,800 home fires last year. Since the inception of the program a couple of years ago, we have 18 verified lives saved as a result of this campaign.
What sponsors do you have on board this year, and are there any auction items you can expect to result in competitive bidding?
The Red Cross is grateful to Brown-Forman, who has returned as our presenting sponsor, as well as Anthem Blue Cross & Blue Shield in Kentucky, Norton Healthcare, Toyota of Louisville, Fastline Publications, among many others. We are excited to see several new additions to the auction this year such as a trip to Barcelona, Spain; a weekend getaway to Korbel Champagne Cellars in California; as well as several bourbon packages and popular area events and upcoming concerts.
How has the event grown over the years?
The event brings in nearly 600 attendees annually. We are fortunate to have an active board who gets behind the event in helping spread the word, obtain sponsors as well as support auction efforts. That, coupled with key volunteers who serve on the committee, has continued to build momentum and the success of hosting a gala each year.
Where can you purchase tickets? Is it too late?
While tables are filling fast, people can still purchase tickets to the gala or to the Red Lounge dance-only portion of the event by visiting my.bidpal.net/wrappedinred or by calling 502.561.3691. VT
Wrapped in Red Gala
March 18, 2017
Louisville Marriott Downtown
Ticket packages listed online