Isidro Valencia: Creating Magic With Makeup

Photo By CHRIS HUMPHREYS | The Voice-Tribune

Photo By CHRIS HUMPHREYS | The Voice-Tribune

Growing up in Mexico, Isidro Valencia found his desire and inspiration for bright colors and art in the Mexican culture. “My fascination came through the diversity and splash of colors while living there.” Eventually, Valencia took a few makeup classes as a hobby and, as he says, “the rest is history. Life just inspires me, all the time – it never ceases to amaze me.”

As a makeup artist I am a hard worker, very analytical, confident and a perfectionist. I never put the brush down until my clients are happy. It is important to jump at every opportunity to practice – be it a paid or unpaid job so that you gain confidence from the experience and at the same time build up your portfolio and network.

I choose to do makeup because I’m able to create art with people as my canvas. I really enjoy the creative challenges that I face as a makeup artist. I can use my skills to completely change a person’s appearance or simply highlight certain facial features.

I know the emotional impact a woman’s own appearance has on her and how she is conscious of her appearance in relation to what she’s doing.

I always strive to enhance and build upon my clients’ natural beauty, keeping in mind the atmosphere and surroundings of the event they are attending.

It feels so great to be able to help them in some small way. I love to see the happy smile on their faces.

I’ve learned much working in this field because being a makeup artist definitely makes me a stronger person. I’ve learned to communicate with different types of people and handle both praise and rejection. The key is to be confident in your abilities, listen to your clients and execute what you think is a good combination of the client’s wishes and your expertise. I always learn from my experiences and a bad experience doesn’t get me down.

Model: Alida Anna Roorda. Photography: Joshua Eskridge. www.josheskridge.com

Model: Alida Anna Roorda.
Photography: Joshua Eskridge.

I market myself mostly through what I call “girl-to-girl gossip” to spread the word about my services.

I love to use vibrant colors, but I’m also in love with gorgeous bronze tones, luminous skin, bright tropical tints for lips and cheeks, and I love doing a red lip. There’s something so classic, yet so modern about it.

The winter months are almost here, and the skin constantly loses moisture in dry and cold climates, so first things first: Exfoliate your face once a week. Use a fragrance-free cleanser according to your skin type. And don’t forget to use sunscreen no matter the time of year.

Girls shouldn’t leave home without concealer, lip gloss and mascara.

Makeup is all about having fun. I really don’t feel like there are makeup rules, and if there are rules, then I think it’s up to you to break them. Just remember – blend, blend and blend until all the colors are married together for a smooth finish with no separation of color.

Model: Isidro Valencia. Photography: Joshua Eskridge. www.josheskridge.com

Model: Isidro Valencia.
Photography: Joshua Eskridge.

My favorite makeup products often come from MAC. I also love the hot-pink “Beauty Blender” sponge you can find at most drugstores. They are washable and reusable and the egg shape gives such dynamic blending and smoothing. Other favorites include Giorgio Armani Fluid Sheer, Make Up For Ever HD Microfinish Powder, NARS blush in Orgasm, Dior Addict Ultra Gloss and Mascara from Dior
in Diorshow.


Practice and try new things.

Blend! Blend! Blend!

Use clean tools to do the job.


Go overboard.

Go to bed with your makeup on.

Never be afraid to try new makeup trends.