Made in the Shade with Draped in Style

Aug 2014 Draped in Style High Resolution-0660Led by the mother-daughter team of owner Marybeth Crouch and lead designer and co-owner Vanessa Yates, Draped in Style has been serving the Louisville area since 2005. The business, which is located in Norton Commons, specializes in residential and commercial window coverings such as draperies, shades and shutters.

In addition to window treatments, you can find bedspreads, pillows, shams and even upholstery. And while they boast a variety of products to beautify a home, it is often Draped in Style’s design knowledge, expertise and customer service that wins over local clients. And with summer’s heat in full swing, you may be surprised by how some of their tips could help reduce your cooling costs while improving your aesthetic.

Customers typically initially meet with a designer at the store, and the designer follows up with a visit to the customer’s home. According to Yates, she will ask the customer if the furniture in the room is staying and if they are happy with the current style. Establishing that up front is important. “Sometimes, we may change the window treatments, and that may change the entire room,” she says. The two meetings get everyone on the same page, and Crouch and Yates both communicate openly and often with their clients.

DSCN2340Windows treatments, however, do not have to be for an entire home. Yates says it is never an all-or-nothing situation, and while custom window treatments may cost more than those you can pick up at a department store, Draped in Style will always work with your budget. And once it’s all complete, Yates insists, “It’s like the jewelry on a woman after she puts on a beautiful gown. It just completes the room.”

Even if your budget only allows say, treatments in one room, Yates and her colleagues will still look beyond that one room when they make a house visit. Doing so allows them to offer suggestions for the other rooms that will not be getting new treatments.

“Sometimes, a customer will have a very dated treatment up and I’ll say, ‘You know what, we can’t spend any money right here, but I think just taking that down is going to be better because it will allow you to have a cleaner look,” Yates says. “So if we’ve got something that’s maybe very floral or dated that just doesn’t fit the space anymore, sometimes not having anything is better than having something.”

DSCN2355One other inexpensive fix Yates recommends is installing a typical 2-inch Burwood blind that nicely updates existing Venetian mini-blinds.

Beyond aesthetics, according to the U.S. Department of Energy, window treatments that feature highly reflective blinds when completely closed and lowered on a sunny window can reduce heat gain by around 45 percent.

Additionally, window shutters can help reduce heat gain and loss in your home, and louvered shutters work best for summer shading. Movable or fixed louvers allow ventilation and natural daylight to enter a room while blocking some direct radiation. Solid shutters will decrease both heat loss and summer heat gain.

Draped in Style offers energy-saving shades from Hunter Douglas called Duette Architella, which are ideal for homes with older windows. “Its primary purpose is to regulate the temperature,” Yates explains. “It essentially doubles the R-value of what a double-pane window has.” This line is called a cellular shade because its shape traps air in distinct pockets to help keep your house cool in the summer and warm in the winter. If statistics are accurate and up to 50 percent of a home’s heating and cooling energy can be lost through its windows, these shades might help you lower your LG&E bill significantly.

Meanwhile, Draped in Style also sells motorized shading systems that can be operated by remote control, switches, batteries or timers. These treatments are ideal for hard-to-reach windows, skylights and windows where cords are unsightly or not safe for children or pets, or homes where owners travel frequently. In that case, shades can be put on a timer. Yates says these are great for both privacy and temperature control but also they “allow the draperies, the cornice or the top treatment to really be showcased because you don’t have something in the window distracting from it.”

Aug 2014 Draped in Style High Resolution-0450Without question, this mother-daughter team has used their personal touch and extensive design knowledge to make the company the success it is today. “We are always going to conferences and seminars and always keeping up on what is the newest thing, so we are very educated,” Yates says. That expertise is one reason they have been in business for over a decade. Another reason is the rapport they’ve developed with their customers.

“I think the reason why people like us and refer their friends and family to our company is because we are family-owned,” Yates attests. “We’re real people, and we’re very warm. We always make people feel so comfortable with the process. They are spending their hard-earned money and we respect that and know that, so I think just the pride and customer service is the best quality we possess.”

Whether you are shopping for a single window treatment or redecorating your entire house, Draped in Style provides a team of designers and installers that coordinates your entire window treatment project. They factor in not just how the decor looks but how it functions. On their website, they invite prospective customers to stop in their store and discuss their project over a cup of coffee. Think of it as a friendly chat around the Crouch breakfast table.

For all of your window needs this summer and beyond, Draped in Style will have your projects made in the shade. VT

By KEVIN SEDELMEIER, Contributing Writer

Courtesy photos