With a thick piratical beard of almost biblical proportions, Scott Davis, co-owner of Seng Jewelers, knows he does not look like your typical jeweler.
â€œIâ€™ve always been different,â€ says Davis, who also sports a pony-tail. â€œI donâ€™t look like your typical businessman, or your typical jeweler.â€
Which is fitting, because Davisâ€™ customers patronize Seng Jewelers for the purpose of finding unique pieces.
Diamonds, especially the Seng-renowned Fiery Diamonds, are one of Davisâ€™ favorite items to show customers searching for a dinstinguishing look.Â With unique, patent-protected perfection cuts ensuring no light leakage and a guarantee of unmatched measurable brilliance, Davis knows heâ€™s selling quality.
But Davis is a watch man, himself.
For the 32 year old jeweler, his passion lies in watches. Fine, intricate, mechanical wonders that complete his look and one he thinks is a key component for any professional sartorial choice.
I prefer manual wind watches,â€ explains Davis, who on the this day was wearing a Panerai. â€œIt always gives you something to do each day. We live in this world of electronics where everything is done for us, or we use a cellphone to tell the time. Me? I think itâ€™s important to do something for yourself.â€
Seng enjoys making personalized pieces as they know customers are looking to a jeweler for a personal relationship as much as a jeweling relationship.
â€œIf someone does not like us theyâ€™re not going to buy from us. Itâ€™s important to remember that a customer is not only buying a piece of superior merchandise but a personal relationship as well.â€
Said personal touchâ€“â€“and styleâ€“â€“originated from Davisâ€™ 98-year-old grandfather, Benn, co-owner alongside Davis and his father Lee.
â€œIf there is one look that I always try to get or feel inspired by itâ€™s my grandfatherâ€™s and how heâ€™s always so put together,” explains Davis. â€œI just try to emulate that.â€
â€œEveryman has a watch. Itâ€™s kind of like a subconscious milestone in a manâ€™s life. You need a legitimate watch. Why? Because it materialises your upcoming success. In terms of look right now rose gold has become huge. A lot of athletes are wearing a lot more rose gold watches. But it seems to be that what the music industry guys and the athletes wear, that trickles down. Hamilton is a great brand because itâ€™s a slightly lesser price. So for guys who like collecting watches they can spend $2000 on several watches rather than $10,000 on one.
â€œWomen wear jewelry to keep men happy and guys I guess wear it for women too. We sell a ton of masonic rings, Shrinerâ€™s, Elkâ€™s. We sell a lot of rings with family crests too, which we make. Those are cool because they are a part of you. But then there are a lot of guys who will buy a Kentucky cluster (19 diamonds), with our Firey diamonds. A lot of it is heritage, maybe recreating a ring that their grandfather wore. But then there are some people who just want a big nasty diamond ring, which we love.â€
â€œLouisville is a very conservative market, itâ€™s southern mid-west, but we have had some zany requests for designs and we can make pretty much anything. Weâ€™ll work with a customer to get exactly what they want. We had a gentleman who wanted a little tiny watch inside a ring once. We also once made a huge diamond studded ring with sapphires because a customer loved the Dallas Cowboys.â€
Davis Photos by CHRIS HUMPHREYS | The Voice-Tribune