The Kentucky Gent is a lifestyle blog dedicated to encouraging others to lead a life worth sharing â€“ because weâ€™ve all got a story (or two) to share.
I began this journey a little over three years ago, and I honestly had no idea what I was getting myself into or where it would lead me. A close friend had encouraged me to start a blog for longer than I care to admit, but it wasnâ€™t until I was frequently traveling as the menâ€™s clothing and shoe buyer for a local company that I decided to heed his advice and try my hand at it.
Conversations in new cities would always start with a line similar to, â€œI canâ€™t believe youâ€™re from Kentucky,â€ and after one too many of these slightly awkward interactions, The Kentucky Gent was born out of a desire to show that guys from Kentucky have style too.
It started as a hobby, a place for me to share daily outfit photos, my space to show that Kentuckians have style too, and as a creative outlet from my desk job. But now itâ€™s my full-time job.
Itâ€™s a dream job in every sense of the word, but itâ€™s also the hardest endeavor Iâ€™ve tackled â€“ thereâ€™s a lot they donâ€™t teach you about being your own boss in school. Over the years, itâ€™s grown from just being a place for me to share what Iâ€™m wearing to being a well-rounded lifestyle destination covering topics that range from how to make good food and drinks to how to experience Louisville like the locals do.
Blogging has been around for a while now, and the ranks of bloggers have continued to steadily grow in Louisville over the last few years. But itâ€™s still an industry thatâ€™s surrounded by more than its fair share of mystery â€“ mostly concerning how we go about getting paid. Iâ€™m not going to spill all the beans, but I will say that bloggers combine the best of several worlds, namely photography and writing. Because of that, weâ€™re able to create compelling content for brands not only on our own channels but also for brands to use.
Iâ€™ve gone on to work with brands like Kentucky Department of Travel & Tourism, Tennessee Tourism, 21c Museum Hotels, Perry Ellis and many other national and local brands. Earlier this year, I also began to act as a consultant for local small businesses in an effort to help them increase their digital footprint and to help them make visually appealing content.
But at the end of the day, Iâ€™m just a 20-something trying his hand at creating a life worth following. Iâ€™m a self-taught photographer, writer and content creator. I may not have it all figured out quite yet, but thatâ€™s part of the fun of it all because over the years, Iâ€™ve learned that lifeâ€™s more fun when you color outside the lines. My blog has become my space to share my passions for good food, stiff drinks and being comfortable in your own skin. VT
Going forward, Josh Johnson will be a regular contributor to The Voice-Tribuneâ€™s Fashion & Beauty column. Follow him anytime atÂ thekentuckygent.com