Festive Fashion Philanthropy

First row: Aimee Sparrow, Soon Bahrami (YWC fashion Show co-chair) and Liz Bornwasser; second row: Wendy Hyland (YWC fashion show co-chair) and Jennifer Chu (YWC fashion show co-chair); third row: Emily Gentry, Sarah Thieneman and Brooke Heitz; fourth row:  Stephanie Thurman-McCrocklin and Alison Malone. Courtesy photo

First row: Aimee Sparrow, Soon Bahrami (YWC fashion Show co-chair) and Liz Bornwasser; second row: Wendy Hyland (YWC fashion show co-chair) and Jennifer Chu (YWC fashion show co-chair); third row: Emily Gentry, Sarah Thieneman and Brooke Heitz; fourth row: Stephanie Thurman-McCrocklin and Alison Malone. Courtesy photo

The fall season brings to mind cooler weather, pumpkin spice and, most importantly, new fall fashions. While watching Fashion Week take place across the globe, one can’t help but envy those who get to attend these glamorous affairs. Though you may not be able to fly to Paris this month, you still have a chance to attend a fabulous event that will feature some of the season’s hottest styles.

Couture for a Cause, hosted by the Younger Woman’s Club of Louisville, is a fashion show that benefits several charities around the city. The show takes place Saturday, October 8 starting at 7:30 pm. Presented at the illustrious Seelbach Hilton in downtown Louisville, this annual event will feature the latest trends in both women’s and men’s fashion.

“This is going to be a really exciting event, and we’re working to make this our biggest fall fashion show ever,” says Jennifer Reece, president of the Younger Woman’s Club and former chair of the show.

The fall fashion show has been put on by the Younger Woman’s Club for 15 years. While past shows have included several boutiques, this year’s Couture for a Cause is sponsored by Dillard’s and will feature looks exclusively from their stores. The categories in the show will include Comfy Classics, Rock the Office and many more. In addition to the presenting sponsor, Dillard’s, the event is also sponsored by Delta Dental, Thorntons and Simply Thai.

The planning for the show begins several months in advance, in which time the club sets a date and books a venue. Then the club begins looking for sponsors, choosing charities and taking care of the hundreds of small details that make up the show. While making the show fun and exciting is important, the number one priority for the Younger Woman’s Club is raising as much money as possible to help those in need.

“Absolutely 100 percent of the profits from this show will go to the charities we select,” explains Reece. “We think people are really going to enjoy this show, and the money is going to those who really need it.”

Grant requests are submitted to the Younger Woman’s Club in the weeks leading up to the show. The charities are then visited and interviewed by members of the club and chosen based on member votes. The causes that will benefit from this affair have not yet been determined for this year, but a few charities that were selected in the past are Gilda’s Club Louisville, the Center for Women and Families and St. Joseph Children’s Home.

In addition to donating to these causes, the Younger Woman’s Club is also hosting a Most Fashionable Philanthropist contest, in which people can vote with their money for the most fashion-forward philanthropist. The contest can be found on the club’s website, and the winner who receives the most money will get a donation made to the charity of their choice.

A few of this year’s contestants are Jay Hatcher, Ingrid Johnson and Allison Myers. These contestants and other local philanthropists, including the show’s emcee, WAVE 3 anchor Shannon Cogan, will all be in attendance.

The night’s itinerary begins with an open bar cocktail hour outside of the Medallion Ballroom. This year’s liquor sponsors are Southern Glazer’s Wine and Spirits, Tito’s Handmade Vodka and Falls City Beer. Next, guests will collect their swag bags and watch the show as models show off the latest looks from Dillard’s. Afterward, there will be an epic open-bar after party with a DJ, dancing and late night food donated by White Castle, KFC and The Comfy Cow.

In addition to the complementary swag bags, guests can also take home raffle items and Fab Finds. These Finds are gift-wrapped mystery items that can be purchased for only $20, though each item is worth at least $50. Tickets for the event start at $70 and can be purchased online at the show’s website,
ywcfashionshow.com.

Whether you’re looking to scout some new looks for your fall wardrobe or just want to experience a glamorous night out, Couture for a Cause will absolutely be worth attending. VT

Story by Mariah Kline