Fashion View: Somsack Sikhounmuong


How do you describe your style?
Deep down I’ve always been a “jeans and T-shirt” kind of a guy. I love classics, and I love things that feel designed and understated.

What are your favorite pieces?
I’ve just bought two pairs of the same white Adidas Stan Smiths. One pair I wear and the other I hold onto in case of an emergency. I grew up wearing them and they’ve recently been reissued. There’s also a bit of nostalgia there, and they go with anything, which is important.

What made you decide to pursue a career in fashion?
I like that design is essentially problem solving. As a kid, I liked math and being given a task that has a solution. So that, combined with my fascination with my grandmother’s closet, made fashion an obvious choice.

What do you love most about your job?
Being creative. Whether it be during a fitting, marketing meeting, styling walk-through or a sketch review with my team, I enjoy that part the most.

How would you describe a Madewell woman?
Creative, authentic and unfussy.

What are some must-have pieces from the Madewell fall collection?
Our jeans, leather goods (we have some amazing bags and boots) and a great piece of outerwear.

Are there any trends you wish would go away or come back?
Trends have a funny way of coming back into style – even the scariest ones – so I’m always a little hesitant when answering that question. Lucky for me personally and for the Madewell brand, we are huge fans of what I like to call “tried and true” pieces. For instance, a great pair of jeans won’t ever go out of style.

What are you looking forward to wearing most this fall?
I’m definitely a summer baby, so I’ll be in summer mode until the very last moment. That being said, I haven’t really looked that far ahead yet.

Do you have a fashion icon?
I have so many , but Jane Birkin, my grandma and Geoffrey Beene are just three.

Miranda Rogers McDonald is the author of When Miranda isn’t blogging about fashion or flexing her social media muscle, she is spending time with her husband and feisty Chihuahua, Niles. She believes in celebrating the smaller things in life, such as good wine and food, an interesting book and sitting on patios while enjoying conversations with her closest friends. She strives to one day join the ranks of the fashion editors that she idolizes, and to show the world that a girl from Kentucky knows a little something about style.